Brand Positioning of Lifebouy
Assignment for Brand Management (MKT-427)
Assignment on Positioning Strategy of Cosmetic Product in Bangladesh Market
Prepared for Mohammad Nazmul Huq Assistant Professor Faculty of Business Studies
Prepared by Shafaat Khan ID: 030 10 123 Program: BBA Batch/Sec: 35(MKT)
Date of Submission: February 26, 2011
STAMFORD UNIVERSITY BANGLADESH
Table of Content 1. Brand Positioning………………………………………………………………………..01 2. Target Market…………………………………………………………………………….02 3. About Lifebuoy…………………………………………………………………………..04 3.1 A catalyst for discovery: The Industrial Revolution………………………04
4. Current Campaign………………………………………………………………………..05 4.1 Global Handwahsing Day Coverage………………………………………05
5. Social Mission……………………………………………………………………………06 5.1 5.2 Lifebuoy’s Work……………………………………………………………06 Local Interventions…………………………………………………………06
6. Soaps of Lifebuoy………………………………………………………………………..07 7. Lifebuoy in Bangladesh………………………………………………………………….08 7.1 Unique Protection…………………………………………………………..09
8. Market Segmentation of Lifebuoy in Bangladesh……………………………………….10 9. Target Market of Lifebuoy in Bangladesh……………………………………………….11 10. Product Positioning of Lifebuoy in Bangladesh…………………………………………12 11. Using Marketing Tools of Lifebuoy in Bangladesh……………………………………..13 11.1 11.2 11.3 11.4 Product………………………………………………………………………13 Price…………………………………………………………………………13 Place…………………………………………………………………………13 Promotion……………………………………………………………………14
12. Positioning Strategy of Lifebuoy………………………………………………………...15 13. Market Geographic Strategy of Lifebuoy………………………………………………..16 14. Promotional Strategy of Lifebuoy……………………………………………………….17 14.1 Consumer Sales Promotion Techniques……………………………………18
Brand Positioning Brand Positioning is at the heart of marketing strategy. It is the “act of designing the company’s offer and image is that it occupies a distinct and valued place in the target customer’s minds.” Positioning is something (perception) that happens in the minds of the target market. It is the aggregate
Assignment on Positioning Strategy of Cosmetic Product in Bangladesh Market
Prepared for Mohammad Nazmul Huq Assistant Professor Faculty of Business Studies
Prepared by Shafaat Khan ID: 030 10 123 Program: BBA Batch/Sec: 35(MKT)
Date of Submission: February 26, 2011
STAMFORD UNIVERSITY BANGLADESH
Table of Content 1. Brand Positioning………………………………………………………………………..01 2. Target Market…………………………………………………………………………….02 3. About Lifebuoy…………………………………………………………………………..04 3.1 A catalyst for discovery: The Industrial Revolution………………………04
4. Current Campaign………………………………………………………………………..05 4.1 Global Handwahsing Day Coverage………………………………………05
5. Social Mission……………………………………………………………………………06 5.1 5.2 Lifebuoy’s Work……………………………………………………………06 Local Interventions…………………………………………………………06
6. Soaps of Lifebuoy………………………………………………………………………..07 7. Lifebuoy in Bangladesh………………………………………………………………….08 7.1 Unique Protection…………………………………………………………..09
8. Market Segmentation of Lifebuoy in Bangladesh……………………………………….10 9. Target Market of Lifebuoy in Bangladesh……………………………………………….11 10. Product Positioning of Lifebuoy in Bangladesh…………………………………………12 11. Using Marketing Tools of Lifebuoy in Bangladesh……………………………………..13 11.1 11.2 11.3 11.4 Product………………………………………………………………………13 Price…………………………………………………………………………13 Place…………………………………………………………………………13 Promotion……………………………………………………………………14
12. Positioning Strategy of Lifebuoy………………………………………………………...15 13. Market Geographic Strategy of Lifebuoy………………………………………………..16 14. Promotional Strategy of Lifebuoy……………………………………………………….17 14.1 Consumer Sales Promotion Techniques……………………………………18
Brand Positioning Brand Positioning is at the heart of marketing strategy. It is the “act of designing the company’s offer and image is that it occupies a distinct and valued place in the target customer’s minds.” Positioning is something (perception) that happens in the minds of the target market. It is the aggregate