Brand Preference of Coca Cola Products

[pic]
5th September 2009

To Whom It May Concern

This is to certify that Mr. Shrikant Pandey a student of MBA at IBMR- IBS Bangalore. As a part of his course curriculum has undergone his summer internship with us from 1st August to 15th September 2009.

He was assigned a project in Marketing entitled “Distribution Gap” which he has successfully completed.

We wish him the best in his future endeavors.
For Hindustan Coca-Cola Beverages Private limited.

INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH – INTERNATIONAL BUSENESS SCHOOL, BANGALORE [pic]
__________________________________________

This is certify that Mr. _______________________________ roll number _______________________ a student of Master Of Business Administration, third semester of this institute, has completed the Summer Training project report titled “___________________________________________________ of six week duration. To the best of my knowledge and believe, the above said report has been researched and prepared by the said student.

Date -
Place – signature CONTENTS

1. Acknowledgement
2. Declaration
3. Preface
4. Importance of the study
5. Executive summary
6. Primary Data Collection
7. Company Profile (1) Introduction of Coca- Cola (2) Brief History of Coca Cola (3) Highlight of Coca-Cola (4) Diversifies of Coca-Cola Company
8. The Coca-Cola Business in India
9. Bottling Operation
10. Mission, Vision & Values
11. Organization Structure of Varanasi Unit
11. Department in Varanasi
12. Plant Tour
13. Product available in the market & its rate
14. Customers
15. Distribution and Sub- Distribution
16. Volume
17. Company market Segmentation
18. Product comparison with Pepsi
19. Research Purpose
20. Research Design
21. Limitation of the Research