Brand Preference of Lakme Products
IJRFM
Volume 2, Issue 3 (March 2012)
(ISSN 2231-5985)
A STUDY OF CONSUMER BEHAVIOUR WITH REFERENCE TO MOBILE PHONES IN SAMINATTHAM PANCHAYAT , SIVAKASI BLOCK , TAMIL NADU
V. Alagu Pandian* Dr. J. Mohamed Ali** Upnish Yadav*** A. Mahendran****
ABSTRACT
Consumer behavior is the act of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine this act. Cell phone was developed in 1979. In India it was introduced in 1994. But it becomes familiar only in the beginning of year 2000. Now cell phone users are scattered over the world. One fifth of Indians are using cell phone. It is a very fast point to point communication. It helps one to send and receive information anytime and anywhere. The effective and efficient usage of cell phone largely depends upon the attitude of cell phone users and growth of this communication sector depends on the cell phone service providers. Cell phone users meet many problems. Problems pertaining to buying a cell phone, choosing an activation card, tower problem, variety of schemes, recharge coupons, roaming and optimum use of cell phone facilities are some of the vital issues of the cell phone users. So the researcher made sincere attempt to analyse the consumer behavior of mobile phones in the study area.
*Faculty Member, Institute of Cooperative Management, Dehradun. **Head of the Department, H.K.R.H.College, Uthamapalayam. ***Faculty Member, IGICM, Lucknow. ****Faculty Member, RICM, Bangalore. International Journal of Research in Finance & Marketing http://www.mairec.org 73
IJRFM INTRODUCTION
Volume 2, Issue 3 (March 2012)
(ISSN 2231-5985)
Cell phone was developed in 1979. In India it was introduced in 1994. But it becomes familiar only in the beginning of year 2000. Now cell phone users are scattered over the world. One fifth of Indians are using cell phone. It is a very fast point to point communication. It helps one to
Volume 2, Issue 3 (March 2012)
(ISSN 2231-5985)
A STUDY OF CONSUMER BEHAVIOUR WITH REFERENCE TO MOBILE PHONES IN SAMINATTHAM PANCHAYAT , SIVAKASI BLOCK , TAMIL NADU
V. Alagu Pandian* Dr. J. Mohamed Ali** Upnish Yadav*** A. Mahendran****
ABSTRACT
Consumer behavior is the act of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine this act. Cell phone was developed in 1979. In India it was introduced in 1994. But it becomes familiar only in the beginning of year 2000. Now cell phone users are scattered over the world. One fifth of Indians are using cell phone. It is a very fast point to point communication. It helps one to send and receive information anytime and anywhere. The effective and efficient usage of cell phone largely depends upon the attitude of cell phone users and growth of this communication sector depends on the cell phone service providers. Cell phone users meet many problems. Problems pertaining to buying a cell phone, choosing an activation card, tower problem, variety of schemes, recharge coupons, roaming and optimum use of cell phone facilities are some of the vital issues of the cell phone users. So the researcher made sincere attempt to analyse the consumer behavior of mobile phones in the study area.
*Faculty Member, Institute of Cooperative Management, Dehradun. **Head of the Department, H.K.R.H.College, Uthamapalayam. ***Faculty Member, IGICM, Lucknow. ****Faculty Member, RICM, Bangalore. International Journal of Research in Finance & Marketing http://www.mairec.org 73
IJRFM INTRODUCTION
Volume 2, Issue 3 (March 2012)
(ISSN 2231-5985)
Cell phone was developed in 1979. In India it was introduced in 1994. But it becomes familiar only in the beginning of year 2000. Now cell phone users are scattered over the world. One fifth of Indians are using cell phone. It is a very fast point to point communication. It helps one to
References: Books 1. Agarwal, p.k., Marketing Management, pragati prakasam, New Delhi, 1996 2. Sujnair R. “consumer behavior in Indian perspective”, Mumbai 2001. . International Journal of Research in Finance & Marketing http://www.mairec.org 85