“Brand Preference of Mobile Phone Among Ujjain Youth”
A
PROJECT REPORT
ON
“Brand preference of mobile phone among Ujjain youth”
SUBMITTED TO
PT. JAWAHARLAL NEHRU INSTITUTE OF BUSINESS MANAGEMENT
UJJAIN
In
Partial Fulfilment of the requirement for the Award of the Degree of Master of Business Administration (MBA)
Vikram University, Ujjain (M.P.)
2009-11
PROJECT GUIDE Submitted by
DR. SACHIN RAI Lalit Rathod
MBA 4th semester
DECLARATION
I hereby declare that this project entitled “Brand preference of mobile phone among Ujjain youth“ submitted in partial fulfillment for the award of the degree of Master in Business Administration, is a bonafide record and no part of this project has been submitted by me, for any other degree, diploma or for any other title.
Lalit Rathod
MBA 4th sem
-------------------------------------------------
ACKNOWLEDGEMENT
-------------------------------------------------
An individual alone cannot do project of this scale. I take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to me. Their inputs have played a vital role in success of this project.
I express my sincere thanks to my research report guide Prof. Sachin Rai , Lecturer for his generous support, constant direction and mentoring at all stages of project.
I take this opportunity to thank all dealers, customers who spared their precious time to provide me with valuable inputs for project without which it would have not been possible.
I firmly believe that there is always a scope of improvement. I welcome any suggestions for further enriching the quality of this report.
Lalit Rathod
MBA 4th Sem.
PREFACE
Reserch is a very important part of an MBA curriculum. It provides an optimistic iconography for ‘Future’ existence through which students are able to see the
PROJECT REPORT
ON
“Brand preference of mobile phone among Ujjain youth”
SUBMITTED TO
PT. JAWAHARLAL NEHRU INSTITUTE OF BUSINESS MANAGEMENT
UJJAIN
In
Partial Fulfilment of the requirement for the Award of the Degree of Master of Business Administration (MBA)
Vikram University, Ujjain (M.P.)
2009-11
PROJECT GUIDE Submitted by
DR. SACHIN RAI Lalit Rathod
MBA 4th semester
DECLARATION
I hereby declare that this project entitled “Brand preference of mobile phone among Ujjain youth“ submitted in partial fulfillment for the award of the degree of Master in Business Administration, is a bonafide record and no part of this project has been submitted by me, for any other degree, diploma or for any other title.
Lalit Rathod
MBA 4th sem
-------------------------------------------------
ACKNOWLEDGEMENT
-------------------------------------------------
An individual alone cannot do project of this scale. I take this opportunity to express my acknowledgement and deep sense of gratitude to the individuals for rendering valuable assistance and gratitude to me. Their inputs have played a vital role in success of this project.
I express my sincere thanks to my research report guide Prof. Sachin Rai , Lecturer for his generous support, constant direction and mentoring at all stages of project.
I take this opportunity to thank all dealers, customers who spared their precious time to provide me with valuable inputs for project without which it would have not been possible.
I firmly believe that there is always a scope of improvement. I welcome any suggestions for further enriching the quality of this report.
Lalit Rathod
MBA 4th Sem.
PREFACE
Reserch is a very important part of an MBA curriculum. It provides an optimistic iconography for ‘Future’ existence through which students are able to see the
Bibliography: Micromax Since micromax entry into the Indian mobile handset market in March 2008, micromax overall market share has increased from 0.59% for the quarter ended September 30, 2008 to 6.24% for the quarter ended March 31, 2010 (Source: IDC)