brand preference of mobile phones

A
PROJECT REPORT
ON
Brand Preference of Mobile Phones
Among the Students of
Indian School of Mines
Submitted To:
Department of Management studies

Submitted By:
NAME: KOTA NAVANEETH
Admission No. - 2009JE0502
MINING ENGG. WITH MBA
(X-Semester)
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ACKNOWLEDGEMENT
When I embarked this project, it appeared to me as onerous task. Slowly as I progressed I did realized that I was not alone after all.

I wish to express my gratitude to Prof. D.C. Panigrahi, director, Indian school of Mines,
My sincere thanks to Dr. Bibas Chandra, Dr. Sandeep Mandal and my all entire faculty members for offering me all kinds of support and help in preparing the project.

I thank my friends who have extended their kind help, guidance and suggestion without which it could not have been possible for me to complete this project report.
My heart goes out to my parents who bear with me all the trouble I caused then with smile during the entire study period and beyond.

KOTA NAVANEETH
Mining Engineering with MBA
Dual degree-x semester

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PREFACE
The project gives an insight of the telecom sector. It basically helps in understanding the brand preference of students with regard to mobile phones.
It helps us to know, the basis on which a student choose a particular brand when he/she purchases a new handset.
The project will help to learn about the growing telecom sector in India. The research will also bring to light what all factors a student considers at the time of purchase of a new mobile phone.

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Table of Contents

S.NO
1.

CONTENTS
INTRODUCTION

PAGE NO.
6

a) DEFINITION OF CELLULAR/MOBILE PHONE
b) THE GLOBAL CELLULAR MOBILE INDUSTRY

7

c) TELECOM INDUSTRY IN INDIA

8

d) HISTORY OF INDIAN
TELECOMMUNICATIONS

9

e) THE KEY PLAYERS IN THE TELECOM
MARKET IN INDIA

10

f) OBJECTIVES OF THE STUDY
2.

6

20

RESEARCH METHODOLOGY

21

a) SAMPLING METHODOLOGY

22

b) RESEARCH DESIGN

22

c) DATA COLLECTION

22

3.

DATA ANALYSIS AND INTERPRETATION

24

4.

CHI- SQUARE ANALYSIS

33

5.

FINDINGS

38

6.

RECOMMENDATIONS

39

7.

LIMITATIONS

40

8.

BIBLIOGRAPHY

41

9.

ANNEXURE

42

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INTRODUCTION

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1. INTRODUCTION
a. Definition of Cellular/Mobile phone
A mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a phone that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast, a cordless telephone is used only within the short range of a single, private base station.

In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared,
Bluetooth) business applications, gaming and photography. Mobile phones that offer the above stated features and with more general computing capabilities are referred to as smartphones.

The first hand-held cell phone was demonstrated by John F. Mitchell and Dr. Martin Cooper of Motorola in 1973, using a handset weighing around 2.2 pounds (1 kg). In 1983, the DynaTAC
8000x was the first to be commercially available. From 1990 to 2011, worldwide mobile phone subscriptions grew from 12.4 million to over 6 billion, penetrating about 87% of the global population. A Qualcomm QCP-2700 (left) circa 1998, and an iPhone 5 (right) from 2012.

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b. The Global Cellular Mobile Industry:
The global mobile phone industry is based on many different manufacturers and operators.
The industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Manufacturers of mobile phones that are today dominating the global mobile phone industry; Nokia, Sony Ericson, Samsung, apple and
Motorola. In addition to these companies there are many manufacturers that operate globally and locally like Micromax, karbonn, HTC,DELL,XOLO etc.,

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c. Telecom Industry in India
The telecom industry is one of the fastest growing industries in India. India has the second largest telecommunication network in the world after China.
•

It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. It has the world 's third-largest
Internet user-base. According to the Internet and Mobile Association of India
(IAMAI), the Internet user base in the country stood at 190 million at the end of
June, 2013.
With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world. Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China.
India‘s mobile phone subscriber base is growing at a rate of 82.2%.
China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific.
Compared to that India’s share in Asia Pacific Mobile phone market is 6.4%.
Considering the fact that India and China have almost comparable populations,
India’s low mobile penetration offers huge scope for growth.

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d.

History of Indian Telecommunications

Started in 1851 when the first operational land lines were laid by the government near
Calcutta (seat of British power). Telephone services were introduced in India in 1881. In
1883 telephone services were merged with the postal system. Indian Radio Telegraph
Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and
Telegraph (PTT), a monopoly run by the government 's Ministry of Communications.
Telecom sector was considered as a strategic service and the government considered it best to bring under state 's control.

The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985,
Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government owned companies were created: the
Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and
Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas.

In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector.
National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year.

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Telecommunication sector in India can be divided into two segments: Fixed Service
Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing.

Cellular services can be further divided into two categories: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodafone-Essar, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.

e. The Key players in the Mobile phones Market in India
1. Samsung
2. Nokia
3. Micromax
4. Karbonn
5. Sony Ericson

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Nokia
In 1865, an engineer named Fredrik Idestam established a wood-pulp mill and started manufacturing paper in southern Finland near the banks of a river. Those were the days when there was a strong demand for paper in the industry, the company’s sales achieved its high-stakes and Nokia grew faster and faster. The Nokia exported paper to Russia first and then to the United Kingdom and France. The Nokia factory employed a fairly large workforce and a small community grew around it. In southern Finland a community called
Nokia still exists on the riverbank of Emäkoski.
Finnish Rubber Works, a manufacturer a Rubber goods, impressed with the hydroelectricity produced by the Nokia wood-pulp (from river Emäkoski), merged up and started selling goods under the brand name on Nokia. After World War II, it acquired a major part of the Finnish Cable Works shares. The Finnish Cable Works had grown quickly due to the increasing need for power transmission and telegraph and telephone networks in the World War II. Gradually the ownership of the Rubber Works and the Cable Works companies consolidated. In 1967, all the 3 companies merged-up to form the Nokia Group.
The Electronics Department generated 3 % of the Group’s net sales and provided work for
460 people in 1967, when the Nokia Group was formed.
In the beginning of 1970, the telephone exchanges consisted of electro-mechanical analog switches. Soon Nokia successfully developed the digital switch (Nokia DX 200) thereby replacing the prior electro mechanical analog switch. The Nokia DX 200 was embedded with high-level computer language as well as Intel microprocessors which in turn allowed computer-controlled telephone exchanges to be on the top and which is till date the basis for Nokia’s network infrastructure.
Introduction of mobile network began enabling the Nokia production to invent the
Nordic Mobile Telephony (NMT), the world’s very first multinational cellular network in
1981. The NMT was later on introduced in other countries. Very soon Global System for
Mobile Communication (GSM), a digital mobile telephony, was launched and Nokia started the development of GSM phones. Beginning of the 1990 brought about an economic recession in Finland. (Rumour has it that Nokia was offered to the Swedish telecom
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company Ericsson during this time which was refused) Due to this Nokia increased its sale of GSM phones that was enormous. This was the main reason for Nokia to not only be one of the largest but also the most important companies in Finland. As per the sources, in
August 1997, Nokia supplied GSM systems to 59 operators in 31 countries.
Slowly and steadily, Nokia became a large television manufacturer and also the largest information technology company in the Nordic countries. During the economic recession the Nokia was committed to telecommunications. The 2100 series of the production was so successful that inspite of its goal to sell 500,000 units, it marvelously sold 20 million.
Presently, Nokia is the number 1 production in digital technologies, it invests 8.5% of net sales in research and development. Also has its annual Nokia Game.
Enter to Global System Communication
Nokia Corporation (Nokia), a Finland based company incorporated in 1967, is the leading manufacturer of mobile devices and mobile networks in the world. Over the years, Nokia has evolved from a pulp, rubber and cables manufacturing company to a major manufacturer of wireless devices and networks. Nokia offers a wide range of mobile devices with experiences in music, navigation, video, television, imaging, games and business mobility. It also provides equipment, solutions and services for network operators, service providers and corporations. The company offers its products in 150 countries across the world. It is headquartered in Espoo, Finland and employs about 68,500 people.
The company recorded revenues of E41, 121 million during the fiscal year ended
December 2006, and an increase of 20.3% over 2005. The operating profit of the company was E5, 488 million during fiscal year 2006, an increase of 18.3% over 2005. The net profit was E4, 306 million in fiscal year 2006, an increase of 19.1% over 2005.
Nokia Corporation manufactures mobile devices principally based on global system for mobile communications, code division multiple access (CDMA), and wideband
CDMA (WCDMA) technologies. The company operates in three divisions:
Multimedia, Enterprise Solutions, and Networks. The Multimedia division focuses on bringing connected mobile multimedia to consumers in the form of advanced mobile
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devices, including 3G WCDMA mobile devices and solutions. The Enterprise Solutions division enables businesses and institutions to extend their use of mobility from mobile devices for voice and basic data to secure mobile access, content, and applications. Its solutions include business-optimized mobile devices for end users, a portfolio of Internet portfolio network perimeter security gateways, and mobile connectivity offerings. The
Networks division provides network infrastructure, communications, and networks service platforms and professional services to operators and service providers. Nokia Corporation is based in Espoo, Finland.

Samsung
The Samsung Group is the world 's largest conglomerate. It is South Korea 's largest chaebol and composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world 's largest electronics company, Samsung
Heavy Industries, one of the world 's largest shipbuilders and Samsung Engineering &
Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is
"tristar" or "three stars".
The Samsung brand is the best known South Korean brand in the world and in 2005,
Samsung overtook Japanese rival Sony as the world 's leading consumer electronics brand and became part of the top twenty global brands overall. It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries.
Samsung 's strong influence in South Korea is visible throughout the nation, and is sometimes called the 'Republic of Samsung '.
The 1990s saw Samsung rise as an international corporation. Not only did it acquire a number of businesses abroad, but also began leading the way in certain electronic components. Samsung 's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Dubai in United
Arab Emirates (founded by Callum Cuirtis), which is the tallest structure ever constructed. In 1996, the Samsung Group reacquired the Sungkyunkwan University
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foundation. In 1993 and in order to change the strategy from the imitating cost leader to the role of a differentiator, Lee Kun-hee, Lee Byung-chull’s successor, sold off ten of
Samsung Group 's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering, and chemicals (Samsung
Electronics).
Samsung is the world 's largest manufacturer of Televisions and various other consumer electronics.
Samsung is the world 's second largest mobile phone maker.
Compared to other major Korean companies, Samsung survived the Asian financial crisis of 1997-98 relatively unharmed. However, Samsung Motor Co, a $5 billion venture was sold to Renault at a significant loss. Most importantly, Samsung
Electronics (SEC) was officially spun-off from the Samsung Group and has since come to dominate the group and the worldwide semiconductor business, even surpassing worldwide leader Intel in investments for the 2005 fiscal year.
Samsung 's brand strength has greatly improved in the last few years.[9]
Samsung became the largest producer of memory chips in the world in
1992Samsung, the world 's second-largest chipmaker after Intel, see Worldwide Top
20 Semiconductor Market Share Ranking Year by Year.[10]. In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew to be the world 's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in LCDs, contacted Samsung to cooperate. In 2006, SLCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of
LCD panels for both manufacturers. S-LCD is owned by Samsung and Sony 51% to 49% respectively and operates its factories and facilities in Tangjung, South
Korea.
In 2008, Samsung became the largest mobile phone maker in the United States and
2nd largest mobile phone maker in the World.

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Sony Ericson
Corporate structure
Sony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that Sony Ericsson is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. The company is owned equally by Ericsson and Sony and announced its first joint products in March 2002.
Sony Ericsson products have universal appeal and are different in the key areas of imaging, music, design and applications. The company has launched products that make best use of the major mobile communications technologies, such as the 2G and 3G platforms, while enhancing its offerings to entry level markets.

Sony Ericsson undertakes product research, design and development, manufacturing, marketing, sales, distribution and customer services. Global management is based in
London, and R&D is in Sweden, UK, France, Netherlands, India, Japan, China and the US.
The management team is led by President Hideki Komiyama, a former senior executive of
Sony Europe and one of the key players in the growth of Sony in Europe; and Executive
Vice-President and Head of Sales Anders Runevad, the former President Ericsson Brazil.

Industry accolades
As new products are introduced to end user acclaim, existing products continue to receive accolades and Sony Ericsson is today accepted as a world leader in design and innovation.
The globally acclaimed T610 and later generations of the company’s product portfolio frequently win awards. The GSM Association voted the V800 as Best 3G Handset for 2004, a fully-featured phone made for Vodafone with the full range of mobile entertainment
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features and multi-directional camera, and the K750i received the TIPA Award 2005/2006 for ‘Best Mobile Imaging Device’, chosen by 31 leading European photography/imagining magazines and judged on quality, performance and value for money. In February 2007 the
GSM Association presented Sony Ericsson with the ‘Best 3GSM Mobile Handset’ award for the K800 Cyber-shot phone.

Innovation in partnership
Sony Ericsson strives to be a cutting edge provider of applications, forging partnerships with developers and content providers. Strategic agreement with partners such as Sony
BMG is one way in which the company is bringing the best and latest in entertainment content to its users. Sony Ericsson has also activated a global sponsorship deal with the
Women’s Tennis Association Tour, which was renamed the Sony Ericsson WTA Tour in
January 2005. The six-year title sponsorship is an unprecedented opportunity for Sony
Ericsson to offer tennis fans new ways to experience the game through mobile technology, connectivity and content. In the mobile gaming market Sony Ericsson took the lead in 2004, being the first to launch Java 3D-enabled handsets, and is forging ahead to bring 3D gaming to a wider audience.

MICROMAX MOBILES
Micromax is an Indian consumer Electronics Company located in Gurgaon, Haryana
India. It is in the business of manufacturing of Mobile Telephones, Tablet Computers
3G Data cards and LED Televisions. It has 23 offices in India and an international office in Hong Kong.

Micromax started as an IT software company in the year 2000 working on embedded platforms. It entered mobile handset business and by 2010, it became one of the largest
Indian domestic mobile handsets company operating in low cost feature phone segments.
The company has a 22% market share in the smartphone segment in India. As per IDC for Q2 2013. The company 's product portfolio has more than 60 models ranging from feature rich, dual SIM phones, 3GAndroid Smartphones, Tablets PC’s, LED
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Televisions and 3G data cards. The company claims it has many firsts to its credit in the Mobile handset market – including the 30-day battery backup, dual SIM, QWERTY
Keypad, Universal Remote Control Mobile Phone, first dual-boot Android and Windows
8 tablet, etc.
Micromax has presence in more than 560 districts through 125,000 retail outlets in India.
The company has sales presence spread across Bangladesh, Sri Lanka, and Nepal. On 24
January 2014, Micromax became the first Indian mobile company to start sales in Russia.

HISTORY
Micromax started, mobile phone manufacturing operations in 2010 when multinationals ruled the telecom industry. With an understanding of the rapidly changing consumer preferences coupled with the use of the latest technologies;

Micromax differentiated itself from the other players with its pricing everything started with a truck battery in the year 2007. In the powerless city of Baha-Rampur in the Indian
State of West Bengal, Mr. Rahul Sharma saw an AirtelPay Phone being powered by a truck battery. Every night, the PCO owner would lug the battery 12 km to an adjacent village on his cycle, charge it there overnight, and lug it back to Berhampur in the morning. Rahul was fascinated by the nature of innovative adaptation to suit the difficult conditions which the payphone operator had employed and his interest only grew when he found out that to everyone’s surprise, the operator was also able to earn a tidy sum of money. Based on this experience of innovation arising from constraint, Micromax soon launched its first phone with a month long battery back-up known as X1i. In 2011, Micromax entered the phablet market with the Canvas series.

On 28 July 2011, Micromax withdrew its 4.66 billion rupees (about $106 million) initial public offering (IPO) due to volatile market conditions. Bhagwati Products Limited is a Subsidiary unit of Micromax, which is located at Rudrapur, Uttarakhand.Micromax is a top Indian Phone maker.

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Android Phones launched in 2014 include a waterproof model in its canvas range of phones. On 2 April 2014, Microsoft announced Micromax as a hardware partner of windows phone operating System.

KARBONN MOBILES
Karbonn Mobiles is a telecommunication firm in India, founded in March 2009. It is a joint venture mobile manufacturing company between the Bangalore based United Telelinks Limited (a group of Telecom Major and United Telecoms Limited) and Noida based
Jaina Marketing & Associates. Karbonn Mobiles India pvt ltd has a strategic tie-up with
Sistema Shyam TeleServices Ltd. The firm 's total investment in Indian consumer market was over $5 million in the fiscal year 2011. The firm has contracted with semiconductor companies worldwide for their handsets and targets mainly the Indian market.The firm has over 85,000 retailers and 870 service centres (around 150 dedicated only for Karbonn) across India. Karbonn Mobiles is aiming at registering a turnover of Rs.4, 000 crore during the 2013-14 financial year.Karbonn has a presence in other countries such as Bangladesh,
Nepal, Sri Lanka, and the Middle East as well.

The company has enlarged its market presence by sponsoring and partnering with some of the prestigious cricket game leagues such as Airtel Championship Leagues, Indian Premier
League matches.The company was associated with the Cape Cobras during the Champions
League Twenty20 matches held in 2010. Apart from cricket games, the company has also recently associated with Indian Entertainment industry by being the lead sponsor and associate of 17th annual Star Screen Awards and also Mirchi Music Awards ceremonies.
Apart from these, the company has struck a deal with Eros International Media Ltd., the makers of Rajinikanth starrer film Kochadaiyaan (2013) that will involve five lakh
Kochadaiyaan merchandise with screen savers and images from the film along with the trailer, behind the scenes shots, signature tune of the film and lead actor 's signature on back cover of phones. Products in-built with these additions will be available in the market around September 2012 to October 2012.Karbonn has also tied up with online digital
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entertainment service provider Hungama.Com to offer 'Hungama Music App ' in its smart phones. According to the terms of the partnership, Karbonn will pre-load its handsets and other devices with the hungama app that will allow its customers to access digital services such as music, video and live radio entertainment on the go. "The application will allow the users access to the directory of international, Bollywood, regional and South Asian music and videos entertainment and will offer unlimited content free for up to 30 days", according to a statement from the company.

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn
Smart '. The range includes a gamut of new gadgets such as the smart tab and a number of new smartphones In February 2014, Microsoft announced Karbonn as a hardware partner of windows phone operating system

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f. OBJECTIVES OF THE STUDY
The Primary Objective was to study the perception & buying behavior of students towards various mobile brands.

The Secondary Objectives of this study were to identify:

To know about the student preference level associated with different mobile phones. To find out the students satisfaction towards the various mobile phones.
Major features, which a customer looks for in a mobile before making a purchase. Factors that influence decision-making in purchasing a mobile phone.
To know which advertisement media puts more impact on the buying decision of students.
Factors, which help in increasing the sale of mobile phones.

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RESEARCH
METHODOLOGY

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2. RESEARCH METHODOLOGY
a. SAMPLING METHODOLOGY:
Sample Size —250 respondents
Sample Unit- Students of B.TECH & Dual degree have been taken as sample unit.
Sampling Area – Indian school of Mines-Dhanbad
Sampling Technique - Random Sampling technique

b. RESEARCH DESIGN: • Gathered information required from the students as per the questionnaire.
• The research design is probability research design and is descriptive research.

c. DATA COLLECTION:
•

Primary data has been used by me in the form of Questionnaire &

Observation, which are the two basic methods of collecting primary data, which suffices all research objectives.
•

Secondary data sources like catalogue of the company, product range book of

the company & various internet sites have been used.

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DATA ANALYSIS
AND
INTERPRETATION

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3. DATA ANALYSIS AND INTERPRETATION
Q-1 Sex ratio of the respondents
Table Number - 1
PARTICULARS

NUMBER

%AGE

MALE

139

55.6

FEMALE

111

44.4

160
140
120
100

Number of the
Respondents

80

Percentage of the
Respondents

60
40
20
0
Male

Female

Interpretation:
The graphical representation of the table shows that out of the 250 Respondents, 139 were male and 111 were female.

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Q.2- occupation of the Respondents’ Family

Table Number – 2
PARTICULARS

NUMBER

%AGE

Service

109

43.6

Professional

34

13.6

Business

76

30.4

Others

31

12.4

Total

250

100

120
100
80

Number of the
Respondents

60

Percentage of the
Respondents

40
20
0
Service

Professional

Business

Others

Interpretation
The graphical representation of the table shows that out of the 250 respondents, 109 respondents belong to the service family, 76 were from business, 34 were from the professional and 31 were from the others family.

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Q- 3 Income level of the respondent’s family
Table Number- 3
PARTICULARS

NUMBER

%AGE

Less than 1,00,000

101

40.4

1,00,001-2,50,000

61

24.4

2,50,001-5,00,000

52

20.8

5,00,001 & above

36

14.4

250

100

Total

120
100
80

Number of the Respondents

60

Percentage of the
Respondents

40
20

5,00

0
Less than
1,00,000

1,00,0012,50,000
-

2,50,0015,00,000

,5,00,001 &

above

Interpretation

The graphical representation of the table shows that out of the 250 respondents, 101 respondents were from the family whose income is less than 1,00,000,
61 respondents were from the family whose income is between the 1,00,001 – 2,50,000,
52 respondents were from the family whose income is between 2,50,001- 5,00,000 and rest were from the family whose income is above 5,00,001.
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Q-4. Educational Background of the Respondent’s parents

Table Number- 4
PARTICULARS

NUMBER

%AGE

High school

34

13.6

Intermediate

23

9.2

Graduate

89

35.6

Post graduate

98

39.6

Other

6

2.4

Total

250

100

120
100
80
60
40

Number of the
Respondents
Percentage of the
Respondents

20
0

Interpretation:
The graphical representation shows that out of the 250 respondents, 98 respondent’s parents are post graduate, 89 respondent’s parents are graduate, 34 respondent’s parents are high school, 23 are intermediate and rest have others educational background.

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Q-5 - Which mobile phone you are using?

Table No. 5
S.NO

Name of the Mobile

Number of the

Percentage of

Phones

Respondents

Respondents

1

Nokia

155

62

2

karbonn

6

2.4

3

Samsung

34

13.6

4

Micromax

22

8.8

5

Sony Ericson

22

8.8

6

Others

11

4.4

Total

250

100.0

Number of the Respondents with Various Mobile
Phones
180
160
140
120

No of the respondents

100
80
60

Percentage of
Respondents

40
20
0

Interpretation
Out of the 250 respondents, 155 are using the Nokia phones, 34 are using the Samsung, 6 are using the Karbonn, 22 are using the Sony Ericson, 22 are using the Micromax and 11 are using the others.
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Q.6 - How long you are using the mobile phones?

Table No. - 6
Time Period of using the mobile phones

S.NO

Number of the

Percentage of

Respondents

Respondents

1

Less than 1 year

48

19.2

2

1-2 years

75

30

3

2-4 years

56

22.4

4

Above 4 years

71

28.4

250

100.0

Total

Number of the Respondents on the basis of usage time period
80
70
60
50

Number of the Respondents

40

Percentage of the Respondents

30
20
10
0
Less than 1
Year

1-2 Year

2-4 Year

Above 4 year

Interpretation
Out of the 250 respondents 48 are using for less than year, 75 are using for 12years, 56 are using for 2-4 years, 71 are using for above 4 years.

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Q.7- How often do you change your mobile phone?
Table No. - 7
Frequency of changing

Number of the

Percentage of

the mobile

S.NO

Respondents

Respondents

phones
1

Less than 1 year

59

23.6

2

1-2 years

88

35.2

3

2-4 years

43

17.4

4

Above 4 years

60

24

250

100.0

Total

Number of the Respondents on the basis of frequency of
Changing the mobile phones
100
90
80
70
60
50
40
30
20
10
0

Number of the Respondents
Percentage of the Respondents

Less than 1 year 1-2 year

2-4year

Above 4 year

Interpretation
Out of the 250 respondents 59 are using for less than year, 88 are using for 12years, 48 are using for 2-4 years, 60 are using for above 4 years.

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Q.8 what will you be willing to pay for a mobile phone by respondents.
Table Number- 8
PARTICULARS
NUMBER

%AGE

Less than 10,000

142

56.8

10,000 to 20,000

86

34.4

20,001 to 40,000

15

6

Any amount

7

2.8

Total

250

100

160
140
120
100

Number of the
Respondents

80

Percentage of the
Respondents

60
40
20
0
Less than
10,000

10,00120,000

20,00140,000

any amount Interpretation:
The graphical representation shows that out of the 250 respondents, 142 respondents were willing to spend less than 10,000, 86 were willing to spend between 10,001 to 20,000, 15 were willing to pay between 20,001 to 40,000 and rest were ready to pay any amount.

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Q-9. Consider the TV advertisement you like most –what brand is it promoting by respondents. Table Number- 9
PARTICULARS

NUMBER

%AGE

Samsung

122

48.8

Nokia

43

17.2

Sony Ericson

42

16.8

IPhone

11

4.4

micromax

24

9.6

Karbonn

2

.8

Blackberry

4

1.6

Other

2

.8

250

100

Total
140
120
100
80

Number of the
Respondents

60

Percentage of the
Respondents

40
20
0

Interpretation:
Out of the 250 respondents, 122 like the Samsung advertisement most, 43 like the Nokia,
42 like the Sony Ericson, 24 like the Micromax, 11 like the iPhone and rest like others.
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4. CHI- SQUARE ANALYSIS
Chi- square analysis on the relationship between gender and time
Period of usage the mobile phone.
GENDER

LESS
THAN

1-2 YEAR

2-4 YEAR

ABOVE 4

Total

YEAR

MALE

1 YEAR
23

38

32

45

138

FEMALE

25

36

25

26

112

TOTAL

48

74

57

71

250

Ho; there is no significant relationship between the gender and time period of using the mobile phone.
H1; there is a significant relationship between the gender and time period of using the mobile phone.
(O-E)2

(O-E)2/E

O

E

23

26.5

12.25

.462

38

40.8

7.84

.192

32

31.4

.36

.011

45

39.2

33.64

.858

25

21.5

12.25

.570

36

33.2

7.84

.236

25

25.5

.25

.009

26

31.9

34.81

1.091

E

3.429

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X 2= Σ (O-E)2 / E = 3.429
Number of degree of freedom: ndf = (row-1) (column –1)
= (2-1) (4-1)
=3
Table value of X2 at 1% level of significant = 7.78

Conclusion
Thus calculated X is less than the tabulated X, X calculated =3.429

Bibliography: (IAMAI), the Internet user base in the country stood at 190 million at the end of June, 2013.