Preview

Brand Tagline

Powerful Essays
Open Document
Open Document
4409 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Brand Tagline
7-Up : The uncola.
ABN AMRO Bank : Making More Possible
Accenture : High Performance. Delivered
Ace Hardware : Ace is the place with the helpful hardware man.
Acura : The road will never be the same.
Adobe : Better by Adobe.
Adobe : Simplicity at work. Better by adobe.
Aflac : Ask about it at work.
AIG : We know money.
AIG or American International Group Insurance Company : We know Money
Air Canada : A breath of Fresh Air
Ajax : Stronger than dirt.
Alka-Seltzer : I can’t believe I ate the whole thing.
Alka-Seltzer : Mama mia, thatsa spicy meatball.
Alka-Seltzer : Plop plop, fizz fizz, oh what a relief it is.
Allegra : The relief goes on.
Allianz Group : The Power on your side
Allstate Insurance : You’re in good hands with Allstate.
Alpo Dog Food : Doesn’t your dog deserve Alpo?
AMAZON.COM : Earth's Biggest BookStore
Ambien : Works like a dream.
American Airlines : Something special in the air.
American Dairy Association : Behold the power of cheese.
American Egg Board : The incredible, edible egg.
American Express : My life. My card.
American Express : Don’t leave home without it.
American Express : Do more.
Anacin : For fast, fast, fast relief.
ANDHRA BANK : "Much more to do, with YOU in focus."
APC : Legendary reliability.
Apple Computer : Think different.
Apple Computer : The power to be your best.
Apple Computer : Think outside the box.
Apple Macintosh : Think Different.
ARCELOR : Steel solutions for a better world
AT&T : Reach out and touch someone.
AT&T : The world’s networking company.
Audi : Never follow.
Avis : We try harder.
Band-Aids : I am stuck on Band-Aids ‘cause Band-Aids stuck on me.
Bank of America : Higher standards.
Bank of America : Higher Standards
Bank of Baroda : India's International Bank
BANK OF RAJASTHAN : Dare to Dream
Barclays : Fluent in Finance; Its our business to
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Nail
    • 3484 Words
    • 14 Pages

    Nail

    The Fast And Furious-These services are for clients who want a quick turn around with long lasting results.…

    • 3484 Words
    • 14 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Visual Literacy in Business/Cgd 218
    • 1042 Words
    • 5 Pages

    Visual Literacy in Business/Cgd 218

    Apple, Inc. has revolutionized personal computing since its founding in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. For more than 30 years, Apple, Inc. has introduced groundbreaking products and accessories that truly defy the technological barriers. It has now become one of the world’s most famous computer brands and has introduced innovative products such as iPods, Macintosh, Mac laptops and QuickTime. The logo for Apple, Inc. F.K.A as Apple Computers, Inc. is possibly the most recognizable logo in history. For the past three decades, Apple, Inc. has been the pioneer in the computing industry with its landmark products. In the late 1970’s, the founders Steve Jobs, Ronald Wayne and Steve Wozniak introduced Apple Computers, Inc. to the American public. I was only a year old when the company was established and was familiar with their products growing up as a child. I do not have a distinct moment in my childhood that stands out relating to the Apple Computer however by the time I could understand the concept of computers Apple was already a household name. From the 1970’s to today, the company has experienced many transitions. From the dismissal of its co-founder Steve Jobs in 1985 to the updating of the company logo in 1997 to the changing of the company name in 2007 however even with the changes Apple has still remain a powerhouse in the industry.…

    • 1042 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Unit 3 M1
    • 269 Words
    • 2 Pages

    Unit 3 M1

    | The NHS has an aim keep in touch with their patients after they have been treated, whilst Tesco’s doesn’t keep in contact with their customers after they’ve visited the store.…

    • 269 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Branded Nation
    • 811 Words
    • 4 Pages

    Branded Nation

    Branded Nation was written by James B. Twitchell a professor of marketing and English at University of Florida. In his book he wrote about institutions that are looked up upon by the public as ones that are outside the area of organizations that sell merchandises and services. These institutions are not traditionally connected with marketing, or even branding, but, as you start to read through the book you soon realize they are. The three institutions in his book are, the church, the university, and the museum. . These organizations are not perceived to be associate with the world of advertising and fierce marketing. Twitchell argues that the need for salvation, which he calls a human 'epiphany', becomes the emotional product of religion. Twitchell says that all culture "comes to us through a commercial process of story-telling called branding."(Twitchell 2).…

    • 811 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    "Here" and Back Again: A Look At Poetry Devices in Philip Larkin's "Here"
    • 1339 Words
    • 6 Pages

    "Here" and Back Again: A Look At Poetry Devices in Philip Larkin's "Here"

    Philip Larkin’s poem “Here” is able to use clear syntax, vivid imagery, and clever choice of words to distinctly convey his attitudes towards the four different places he describes in the poem: a bustling city, a large town, a suburban community, and an isolated paradise.…

    • 1339 Words
    • 6 Pages
    Better Essays
    Read More
  • Best Essays

    Healing Hospital
    • 1219 Words
    • 5 Pages

    Healing Hospital

    Eberst, L. (2011). AZ Most Admired Companies. Retrieved March 16, 2013, from Best Companies AZ: http://www.jobseekersaz.com/pdf/HealingHospital.pdf…

    • 1219 Words
    • 5 Pages
    Best Essays
    Read More
  • Good Essays

    Brand Me
    • 945 Words
    • 4 Pages

    Brand Me

    Many people who are brilliant can only use degree, and former working experience to look for job. However, it is regrettable sometimes, as some people are not good at marketing themselves, so that people cannot understand their talent and ability, losing their opportunities in the end. Branding yourself refers to let others know you since someone has a story which is worth talking about, some people who like you will give them opportunities (Montoya & Vandehey, 2004)…

    • 945 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Apple and Consumer Behavior
    • 815 Words
    • 4 Pages

    Apple and Consumer Behavior

    evolution of the Apple under the control of Steven Jobs. He highlights how the Company came to be what it is and what drove the development of this iconic brand. He covers topics including: The advent of personal computing; Design aesthetics, Design influences, Price verses wants and needs; Computers as tools; Computers for entertainment; The Apple business model; Product innovation; Apple sustainability I will attempt to establish how the preceding topics and the success of the Apple brand correlates with basic consumer behavior.…

    • 815 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Brand Building
    • 2685 Words
    • 11 Pages

    Brand Building

    Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand.…

    • 2685 Words
    • 11 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Brand Foundation
    • 513 Words
    • 3 Pages

    Brand Foundation

    The Emotional relationships Victoria’s Secret has with consumers is a huge asset to their success. Women today are more and more self-conscious about their bodies, struggling to look and feel the way society wants them to look. VS advertising connects with women, telling them that if they buy these items they can look this sexy. VS is connecting to the venerable side of women. The Functional relationships VS has with consumers is that everyone needs bras and panties. So, why not buy something you need and something you want for the price of one? When you walk into a VS store you have hundreds of colors, brands, styles, even materials to choose from, it makes shopping for something you need fun!…

    • 513 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Nation Brand
    • 5946 Words
    • 18 Pages

    Nation Brand

    I first began to write about an idea I called “nation brand” in 1996. My original observation was a simple one: the…

    • 5946 Words
    • 18 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Brand Marketing
    • 505 Words
    • 3 Pages

    Brand Marketing

    Gap, Inc. is an apparel retailer consisting of five brands: Gap, Banana Republic, Old Navy, Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world, with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of success took a turn after Mickey Drexler retired as CEO in 2002. Profits and revenue continued to decline for much of the decade. The young adults that bought Gap products in the nineties grew out of Gap, and Gap was unable to replicate its success with the new generation. The company was struck another blow during the Recession of 2009. From 2008 to 2010, Gap closed more than fifty of its 3251 stores. Gap has failed in the new millennium to demonstrate an ability to replicate the successful branding and marketing that catapulted the company to its original success, leading the company to sit, waiting for the majority of the past decade. Nonetheless the company still maintains the largest market share of any pure apparel company in the country.…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Theory and Brand Communication
    • 381 Words
    • 2 Pages

    Theory and Brand Communication

    To clarify the essay, we are looking for you to show your understanding of two or three models/theories about persuasion in advertising by critically discussing them i.e. how well do they explain persuasion? Do you agree with the theory, or are there some exceptions to the theory perhaps based on adverts you have seen recently? If you are looking at the ELM, why is it a 'good' theory, and why is it bad (what does it NOT explain?). The trick here is to offset theories against each other i.e. the strengths of one theory (perhaps that it shows a clear process of persuasion) are the weaknesses of another theory. We want you to think! Are you convinced by the theories you have encountered? Which theory makes sense to you? Which theory do you think is a load of rubbish? Do we get persuaded like robots i.e. like the IPA? Are we all just rational information processing units? Or... do we subconsciously get persuaded by more irrational things e.g. identification. The 'dissuasion' aspect of the question simply means what is off-putting (dissuading) about an advert.…

    • 381 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Branding
    • 2358 Words
    • 10 Pages

    Branding

    Successful brands are the most vital assets of a company. Peculiarly, those assets stand for the knowledge made in the minds of consumers for this reason all of the marketing programs executed for those brands. (Kotler, 1991) This essay compares the similarity and differentness in the brand extension, brand community as well as packaging that was implemented by the two individually positioned brand Nestle Chocapic ® and Kellogg's® Rice Krispies® of the ready-to-eat cereal industry, which successfully portray breakfast cereals as suitable for children and positioning the product as a health boost. Meanwhile, discuss the benefit that they used those theories to maintain their market-leading position.…

    • 2358 Words
    • 10 Pages
    Best Essays
    Read More
  • Powerful Essays

    Branding
    • 1559 Words
    • 7 Pages

    Branding

    This is a brief paper that will detail information about researching a brand name product. For the assignment I will probe a family member who is extremely loyal to a brand-name product. I will ask why they hold loyalty to the brand. I will also probe to find out why the individual feels about the competitors brands. I will analyze the interview using the brand equity and brand positioning concepts from your text. The second part of the paper will have information that defines market segments and targets on the product. The second part will also describe how the product developed its brand equity over time.…

    • 1559 Words
    • 7 Pages
    Powerful Essays
    Read More

Related Topics