Brand Value Creation: Analysis of the Interbrand-Business Week Brand Value Rankings
Brand Value Creation: Analysis of the Interbrand-Business Week Brand Value Rankings Author(s): Singfat Chu and Hean Tat Keh Source: Marketing Letters, Vol. 17, No. 4 (Dec., 2006), pp. 323-331 Published by: Springer Stable URL: http://www.jstor.org/stable/40216698 . Accessed: 04/04/2011 12:32
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Market (2006) 17:323-331 Lett DOI 10.1007/sl 1002-006-9407-6
Brand value creation: of Analysis the Interbrand-Business Weekbrandvalue rankings
Chu • Hean Tat Keh Singfat
O Springer Science-IBusiness Media,LLC 2006
AbstractBrand valuehasbecome important an as metric, can corporate performance be observed Valuesranked from close following theannual the of 100 Brand by Top brand firm in In we and consultancy Interbrand reported BusinessWeek.
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at . http://www.jstor.org/action/showPublisher?publisherCode=springer. . Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.
Springer is collaborating with JSTOR to digitize, preserve and extend access to Marketing Letters.
http://www.jstor.org
Market (2006) 17:323-331 Lett DOI 10.1007/sl 1002-006-9407-6
Brand value creation: of Analysis the Interbrand-Business Weekbrandvalue rankings
Chu • Hean Tat Keh Singfat
O Springer Science-IBusiness Media,LLC 2006
AbstractBrand valuehasbecome important an as metric, can corporate performance be observed Valuesranked from close following theannual the of 100 Brand by Top brand firm in In we and consultancy Interbrand reported BusinessWeek.