Brand Wars
Brand Wars
"To be, or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the 'brand owners'.
Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market.
Looking back at the 70's we can see the brawl between the two highly popular brands Pepsi and Coca-Cola. The brawl started with the Pepsi challenge. The consumers were offered a choice of colas between Coca Cola and Pepsi. As it was a Pepsi challenge, they were the obvious winner. Moreover, in the 70's, people preferred sweet colas. So, Pepsi was the obvious choice. Later though Coca- cola came back with the launch of 'Coke', and boasted its taste better, the very attempt was futile, as people always preferred the original taste of Coca- cola.
Coca- cola did not give in. Rather it fought back with an emotional approach. And the brawl continued for years with ups and downs.
Coca- cola's popular brand icon 'Santa Clause' was cleverly manoeuvred by Pepsi with an interesting commercial, portraying Santa Clause as a popular party rocker in some summertime beach bash and where Santa in the party mood declines the offer of two Coca-cola cans for two cans of Pepsi.
The fierce commercial battle between the two soft drink giants is still on. It is still difficult to identify which is better as both continue to quench the thirst of its lovers.
Consumer or Luxury Product matters little in the world of Brand Wars. Audi and BMW, the two automobile giants in the rivalry, Audi first shot at BMW in a billboard fight saying,
"Your move BMW.
The entirely new Audi A4."
BWM coolly handled the blow by projecting their powerful car model 'M3' against the Audi A4, remarking
"Checkmate."
This was not the end. Audi's next move was to capture some witty ideas from its 'fans' in the
"To be, or not to be: that is the question" To rise as the new prodigy or to remain imbecile - An issue churning in the minds of all the 'brand owners'.
Brand Wars have been going on for decades but it has taken a completely new outlook in the recent years. The fierce battle between brands of the same genre continues as one tries to rise over the others as superior to lead the market.
Looking back at the 70's we can see the brawl between the two highly popular brands Pepsi and Coca-Cola. The brawl started with the Pepsi challenge. The consumers were offered a choice of colas between Coca Cola and Pepsi. As it was a Pepsi challenge, they were the obvious winner. Moreover, in the 70's, people preferred sweet colas. So, Pepsi was the obvious choice. Later though Coca- cola came back with the launch of 'Coke', and boasted its taste better, the very attempt was futile, as people always preferred the original taste of Coca- cola.
Coca- cola did not give in. Rather it fought back with an emotional approach. And the brawl continued for years with ups and downs.
Coca- cola's popular brand icon 'Santa Clause' was cleverly manoeuvred by Pepsi with an interesting commercial, portraying Santa Clause as a popular party rocker in some summertime beach bash and where Santa in the party mood declines the offer of two Coca-cola cans for two cans of Pepsi.
The fierce commercial battle between the two soft drink giants is still on. It is still difficult to identify which is better as both continue to quench the thirst of its lovers.
Consumer or Luxury Product matters little in the world of Brand Wars. Audi and BMW, the two automobile giants in the rivalry, Audi first shot at BMW in a billboard fight saying,
"Your move BMW.
The entirely new Audi A4."
BWM coolly handled the blow by projecting their powerful car model 'M3' against the Audi A4, remarking
"Checkmate."
This was not the end. Audi's next move was to capture some witty ideas from its 'fans' in the