1) Do you buy branded shirts? o Yes o No
2) How often do you purchase branded shirts? o Once a week o Once a month o Once in 3 months o Once in 6 months o Once in more than 6 months
3) Which of the following garment brands are you presently using? o Globus o Allen copper o John player o Cotton County o Peter England o Charlie Outlaw o Priknit o Monte Carlo o Other (Please specify)___________________
4) How important are the following factors for you while buying branded shirts?
Factors Extremely important Partially important Neutral Partially unimportant Extremely unimportant
Fabric Fabrication according to latest trends
Durability
Brand name Price
Fitting
5) What is your most preferred price range for branded shirts? o Below 800 o 800-1500 o 1500-2500 o Above 2500
6) Which brand is most appropriate in providing the given factors? (Tick mark)
Brands Price Designing Quality Service
Globus
Charlie Outlaw Priknit John Players
Cotton County
Peter England
Monte Carlo
Other
7) Rank the following factors according to their influence on your decision to buy a branded shirts?
Factors Rank
Sale schemes
Coupon plans
Design
Advertisements by celebrities
8) Which is your most favorite brand for shirts? o Please specify _____________________ 9) What are the factors you prefer in your most favorite brand? o Service o Quality o Various offers o Reliability o Attractive
10) What is your source of information for the branded clothes? o Newspaper o Television o Magazine o Salesman o Friends / relatives o Internet o Other
11) Given a choice do you prefer to stick to same company for branded shirts? o Yes o No
12) Which brand would you recommend to others? o Cotton County o Priknit o Peter