Branding and Globalization
A critical analysis of Branding & Globalization: how Hilton adopt the environment od Globalization and become the worldwide hotel chains
Outline
Introduction:
With the development of economy and technology, Branding & Globalization has become a trend in the world. This essay explains what is the branding and what is the globalization branding. It will also analysis factors and influence of Branding & Globalization.
Main body: 1. Economy a. Economic globalization b. The need of developing worldwide market c. Advantages and disadvantages of B&G on economy 2. Culture a. Different places have different culture b. Global brand has to be part of local culture c. Suggestions of B&G on culture challenge 3. Environment a. Different location needs different manage methods. b. The price of good should be different between areas c. Advantage and disadvantage of B&G on environment 4. Give a example (Hilton)
Analysis Hilton chains
Explain why Hilton can be successful and how to expand the worldwide market.(history, family, American culture, company culture, management method, brand advertising)
Conclusion:
Recently, B&G has been a trend in the worldwide places. There are lots of benefits to economy and social but still has some negative problem. Nowadays, governments and company managers have to create some methods to solve this problem. I will give some suggestions.
Paragraph
While economic and location difference between markets and business, it is culture that really affects the way that brands need to be marketed. Culture means history, beliefs, customs, habits, values and social behavior of a group of people. As a result of globalization and advancements in technology people are exposed to more international news and goods than ever before.
However, the majority of people think , live and act locally. For example people in individualistic culture tend to prefer living in
Outline
Introduction:
With the development of economy and technology, Branding & Globalization has become a trend in the world. This essay explains what is the branding and what is the globalization branding. It will also analysis factors and influence of Branding & Globalization.
Main body: 1. Economy a. Economic globalization b. The need of developing worldwide market c. Advantages and disadvantages of B&G on economy 2. Culture a. Different places have different culture b. Global brand has to be part of local culture c. Suggestions of B&G on culture challenge 3. Environment a. Different location needs different manage methods. b. The price of good should be different between areas c. Advantage and disadvantage of B&G on environment 4. Give a example (Hilton)
Analysis Hilton chains
Explain why Hilton can be successful and how to expand the worldwide market.(history, family, American culture, company culture, management method, brand advertising)
Conclusion:
Recently, B&G has been a trend in the worldwide places. There are lots of benefits to economy and social but still has some negative problem. Nowadays, governments and company managers have to create some methods to solve this problem. I will give some suggestions.
Paragraph
While economic and location difference between markets and business, it is culture that really affects the way that brands need to be marketed. Culture means history, beliefs, customs, habits, values and social behavior of a group of people. As a result of globalization and advancements in technology people are exposed to more international news and goods than ever before.
However, the majority of people think , live and act locally. For example people in individualistic culture tend to prefer living in