Branding In Coach Carter

Coach Carter is a movie inspired my real-life events based in the inner city of California (Bridgett, Carter, Scanlon, & Toffler, 2005). )Samuel L. Jackson’s character, Ken Carter, served as a basketball coach in Coach Carter (Bridgett, Carter, Scanlon, & Toffler, 2005). “Ken” also served as an arrogant and controversial to the majority of his community, for example, the players on the team, their parents, and his coworkers (Bridgett, Carter, Scanlon, & Toffler, 2005). In the film, Coach Ken Carter displayed his value for education, moral character, and the purpose of branding through several examples (Bridgett, Carter, Scanlon, & Toffler, 2005). Branding comes in different forms, such as: tattoos and forming your identity (Jolls, 2008). The
In the film, the basketball players, Junior, Worm, Timo, Kenyon, and Damien undergo both challenging and unique experiences that alter the way they interact inside and outside of school (Bridgett, Carter, Scanlon, & Toffler, 2005). Kenyon finds out that his longtime girlfriend, Kyra, is expecting; the couple faces with the decision to keep or abort the unborn child and if Kenyon will relocate and continue playing basketball on a college level (Bridgett, Carter, Scanlon, & Toffler, 2005). Needless to say, Kenyon’s focus is shifted toward his personal life rather than the team and his education (Bridgett, Carter, Scanlon, & Toffler, 2005). Timo is the most vocal character in the movie and creates interpersonal problems with the team and within himself (Bridgett, Carter, Scanlon, & Toffler, 2005). Upon meeting Coach Carter, Timo dishes out insults, showing that he’s the “man” of the team (Bridgett, Carter, Scanlon, & Toffler, 2005). Timo’s life on the street is very versatile and he gets into a scuffle with local gang members (Bridgett, Carter, Scanlon, & Toffler,
Research shows that children in “disadvantaged” neighborhoods are exposed at a high rate to technology (Jolls, 2008). The Eleven Principles of Effective Character Education were published in 2007 by the Character Education Partnership (Jolls, 2008). I firmly believe that Coach Carter (2005) implements the principles listed. For instance, (Jolls, 2008). Character education and media literacy have the same relationship as a fish and water, meaning they go “hand and hand” (Jolls, 2008). Within the last decade, the presence of the media has evolved (Jolls, 2008). In my opinion, the fashion in which media is presented to young and older children has ruined the idea of self-thinking. For example, the advancement of social media has created trouble in the school system, like cyberbullying and using proper grammar. On the flip side, the advancement of social media has created news in real time, bringing them to light, e.g. harassment in school or on the street and video chatting with a person 50 or 500 miles