Branding Yoga
Branding Yoga
The branding of yoga case is basically talking about the history of yoga, how it first came to the United States, and also how it evolved from the original yoga to the modern yoga. Yoga is originally from India and first practiced were found in Indus Valley on the third millennium B.C.E. Yoga was practiced for by Hindu people for meditation. The yoga story in America first began in the mid 19th century. Later on 1971, Bikram Choudhury, who was born in India and practiced yoga since age four, opened his first studio in Los Angeles. He then patented his teaching style in 2002 because of seeing that other instructors used or mixed his methods with other concepts. However, the Indian government responded that yoga was part of India’s traditional knowledge. Tara Stiles was the one who turned the ancient yoga to modern yoga. She moved from Chicago to New York in 2000, though she disliked the New York yoga scene. So she decided to practice yoga in her apartment. She posted her yoga classes online on Youtube and became popular. Later on, she opened her first studio, named Strala Yoga, in New York’s NoHo district. Unlike Choudhurry, she thought that she did not need to patent her yoga classes. Hindu American Foundation launched “Take Back Yoga – Bringing to Light Yoga’s Hindu Roots.” There was an ongoing debate over the origins of yoga.
Bikram built his business slowly. When he opened his first studio in Los Angeles, he began to charge a fee for classes, which was unusual at that time. Bikram taught poses from Hatha yoga. In 1979, he got his first patent by writing a book “Bikram’s Beginning Yoga Class.” Then, he also got a trademark for his company’s name, “Bikram’s Yoga College of India.” Bikram taught 26 asanas and two breathing exercises. In 2002, Bikram patented those poses because of worrying that competitors were following his methods. Bikram was started early in the States. He was aware on the branding situation. He thought that his yoga is distinct
The branding of yoga case is basically talking about the history of yoga, how it first came to the United States, and also how it evolved from the original yoga to the modern yoga. Yoga is originally from India and first practiced were found in Indus Valley on the third millennium B.C.E. Yoga was practiced for by Hindu people for meditation. The yoga story in America first began in the mid 19th century. Later on 1971, Bikram Choudhury, who was born in India and practiced yoga since age four, opened his first studio in Los Angeles. He then patented his teaching style in 2002 because of seeing that other instructors used or mixed his methods with other concepts. However, the Indian government responded that yoga was part of India’s traditional knowledge. Tara Stiles was the one who turned the ancient yoga to modern yoga. She moved from Chicago to New York in 2000, though she disliked the New York yoga scene. So she decided to practice yoga in her apartment. She posted her yoga classes online on Youtube and became popular. Later on, she opened her first studio, named Strala Yoga, in New York’s NoHo district. Unlike Choudhurry, she thought that she did not need to patent her yoga classes. Hindu American Foundation launched “Take Back Yoga – Bringing to Light Yoga’s Hindu Roots.” There was an ongoing debate over the origins of yoga.
Bikram built his business slowly. When he opened his first studio in Los Angeles, he began to charge a fee for classes, which was unusual at that time. Bikram taught poses from Hatha yoga. In 1979, he got his first patent by writing a book “Bikram’s Beginning Yoga Class.” Then, he also got a trademark for his company’s name, “Bikram’s Yoga College of India.” Bikram taught 26 asanas and two breathing exercises. In 2002, Bikram patented those poses because of worrying that competitors were following his methods. Bikram was started early in the States. He was aware on the branding situation. He thought that his yoga is distinct