Brands: Pepsi and Irish Tourist Board
brBRANDS
List some of your favorite brands in: * Cars * Perfumes/Lotion * Electronic Devices * Cereal * Fast food Restaurant * Shoes/Sneakers * Drinks (alcoholic or non-alcoholic)
1. Are they international or international brands? 2. What image and qualities does each one have? 3. Do these products have anything in common? Ex. High price, quality, 4. How loyal are you to the brands that you have chosen? 5. If you don’t buy branded goods, explain why.
ANALYZE THE NEXT CASES
Case1: Mc Donald’s
The famous fast food company, McDonald’s, launched Campaign 55 to help it compete against rivals like Burger King and Wendy’s. They had a six week promotion costing $320 million. Mc Donald’s offered a Big Mac for 55 cents instead of 1.90 When customers were at the cash register, they found that they had to buy French fries and a drink at the full price to get the cheap burger. * Why do you think this promotion was unpopular with Mc Donald’s customers? * How do you think Mc Donald’s dealt with the situation?
Case2: Pepsi
The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying, “It sure beats taking the bus to school”.
The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks or buying them directly for 10 cents each. The advert stated –jokingly- that 7 million points were needed for someone to claim the jet. A business student, John Leonard, intends to take Pepsi Cola to court regarding the promotion because he thinks he should give him the prize * What prize do you think John Leonard is claiming from Pepsi Cola? * What did he do to claim the prize?
Case3: Irish Tourist
List some of your favorite brands in: * Cars * Perfumes/Lotion * Electronic Devices * Cereal * Fast food Restaurant * Shoes/Sneakers * Drinks (alcoholic or non-alcoholic)
1. Are they international or international brands? 2. What image and qualities does each one have? 3. Do these products have anything in common? Ex. High price, quality, 4. How loyal are you to the brands that you have chosen? 5. If you don’t buy branded goods, explain why.
ANALYZE THE NEXT CASES
Case1: Mc Donald’s
The famous fast food company, McDonald’s, launched Campaign 55 to help it compete against rivals like Burger King and Wendy’s. They had a six week promotion costing $320 million. Mc Donald’s offered a Big Mac for 55 cents instead of 1.90 When customers were at the cash register, they found that they had to buy French fries and a drink at the full price to get the cheap burger. * Why do you think this promotion was unpopular with Mc Donald’s customers? * How do you think Mc Donald’s dealt with the situation?
Case2: Pepsi
The Pepsi cola company had the idea of offering a Harrier jump jet as a joke promotion. The advertisement was first shown in the Seattle area in the US. It showed a teenager modeling some merchandise available as part of the Pepsi Stuff Promotion. At the end a Harrier jet landed outside the school and the boy came out of the cockpit saying, “It sure beats taking the bus to school”.
The promotion rules allowed customers to save up Pepsi Stuff points by collecting labels from Pepsi drinks or buying them directly for 10 cents each. The advert stated –jokingly- that 7 million points were needed for someone to claim the jet. A business student, John Leonard, intends to take Pepsi Cola to court regarding the promotion because he thinks he should give him the prize * What prize do you think John Leonard is claiming from Pepsi Cola? * What did he do to claim the prize?
Case3: Irish Tourist