Bravissimo: A Brand
BRIEF: Develop a marketing strategy to launch Bravissimo into the US market, including a seasonal range plan.
WHO ARE BRAVISSIMO?
Company Overview
UK locations: National
UK sites: 22
Sector: Retail
Definition: Multi Channel Retailer
Founded: 1995
Staff: 651
Average Age: 26
Male/ Female: 5% / 95%
Earning £35,000+: 6%
AWARDS
Cosmopolitan 's Woman Achiever Award
Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’
BRRAVISSIMO- A BRAND
Bravissimo is a British retailer specialising in lingerie, swimwear, clothing, nightwear and bras for bigger breasted women of cup sizes D to KK.
Catering for women who are usually called curvy, though their lingerie chain, which sells online, by mail order and through its 21 retail shops in the UK, Bravissimo prefer a more precise description of their customer: “big boobed”. Calling a breast a boob is very much the upfront style of Bravissimo who stress that while their bra’s come in sizes 28DD to 40K, they are definitively not “boulder holders”.
At the core of Bravissimo, they pride themselves on their commitment giving the Bravissimo girls the wide range of choice they deserve. Bravissimo have always prided themselves on their dedication to pushing the lingerie industry to produce more styles for Bravissimo girls.
Many manufacturers now look to Bravissimo for advice when they are developing styles in bigger cup sizes and the customers have been instrumental in helping change the face of the big bra industry.
The Bravissimo brand is built around a marketing strategy that uses email to drive customers to its website, ensuring the company 's future growth. Bravissimo has built a 500,000 strong database throughout the past 15 years, and virtually all of this is from below-the-line (BTL) advertising activity. The direct approach that Bravissimo takes allows them to target their consumers individually with relevant products and services that they think will suit
WHO ARE BRAVISSIMO?
Company Overview
UK locations: National
UK sites: 22
Sector: Retail
Definition: Multi Channel Retailer
Founded: 1995
Staff: 651
Average Age: 26
Male/ Female: 5% / 95%
Earning £35,000+: 6%
AWARDS
Cosmopolitan 's Woman Achiever Award
Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’
BRRAVISSIMO- A BRAND
Bravissimo is a British retailer specialising in lingerie, swimwear, clothing, nightwear and bras for bigger breasted women of cup sizes D to KK.
Catering for women who are usually called curvy, though their lingerie chain, which sells online, by mail order and through its 21 retail shops in the UK, Bravissimo prefer a more precise description of their customer: “big boobed”. Calling a breast a boob is very much the upfront style of Bravissimo who stress that while their bra’s come in sizes 28DD to 40K, they are definitively not “boulder holders”.
At the core of Bravissimo, they pride themselves on their commitment giving the Bravissimo girls the wide range of choice they deserve. Bravissimo have always prided themselves on their dedication to pushing the lingerie industry to produce more styles for Bravissimo girls.
Many manufacturers now look to Bravissimo for advice when they are developing styles in bigger cup sizes and the customers have been instrumental in helping change the face of the big bra industry.
The Bravissimo brand is built around a marketing strategy that uses email to drive customers to its website, ensuring the company 's future growth. Bravissimo has built a 500,000 strong database throughout the past 15 years, and virtually all of this is from below-the-line (BTL) advertising activity. The direct approach that Bravissimo takes allows them to target their consumers individually with relevant products and services that they think will suit