INTRODUCTION 2
BRAZIL 2
Political Analysis 3
Cultural Analysis 4
Economic Analysis 7
MEXICO 9
Political Analysis 10
Cultural Analysis 11
Economic Analysis 14
COMPARATIVE ANALYSIS 17
Recommendation 18
BRAZILIAN STEEL INDUSTRY 18
IMPLEMENTATION 19
REFERENCES 21
APPENDIX 24
INTRODUCTION
Brazil and Mexico are two emerging markets that are becoming increasingly prevalent and influential on the international stage. These nations share many similarities. Both are newly industrialized developing economies, share similar cultural and societal norms and are considered the top economies of Latin America. Brazil and Mexico both have crumbling infrastructures in dire need of upgrades. Despite these similarities, both countries maintain their own unique culture, political landscape and business environments. This report will analyze the political, cultural and economic aspects of Brazil and Mexico and offer insight on which market would be the more desirable investment destination. It will also offer analysis on an industry for investment within the chosen country, as well as an implementation plan on how the investment should be approached.
BRAZIL
The Federal Republic of Brazil is the largest nation in South America, with a population of 194.21 million and a land mass slightly smaller than the continental United States. Originally a Portuguese colony, its heritage is still reflected in its national language (Portuguese) and a predominantly Roman Catholic demographic (Brazil social classes, n.d.). It has gone through stages of republic and military rule since gaining independence in 1822, before a peaceful return to democracy in 1985. Its major cities include São Paulo, Rio de Janeiro, and Salvador. Since reforming as a federal republic, it has emerged as an economic and political powerhouse in the Latin American region. Brazil’s role on the international stage is flourishing, as evident by their hosting of the 2014 FIFA World Cup and
References: Brazil - Forestry. (n.d.). Retrieved March 25, 2012, from Encyclopedia of the Nations: http://www.nationsencyclopedia.com/Americas/Brazil-FORESTRY.html#b Brazil – Language, Culture, Customs and Etiquette Culture of Brazil. (2012). Retrieved March 19, 2012 from Wikipedia: http://en.wikipedia.org/ culture_of_brazil Datamonitor. (2010). Steel Industry Profile: Brazil. Retrieved from http://www.datamonitor.com/ Datamonitor Economy of Mexico. (2012). Retrieved March 19, 2012 from Wikipedia: http://en.wikipedia.org/wiki/ Economy_of_Mexico Kayser, S. & Schmidt, V. (2007). Brazilian and Mexican Culture [PDF]. Retrieved from http://www.home.hs-karlsruhe.de/~roin0001/nav-imc/student-projects/Report-Brazil- Mexico_2007.pdf Korby, B Panandikar, A. (2009, July 7). Macroeconomic overview of Brazil. Retrieved from Slideshare: http://www.slideshare.net/ajaypanandikar/macroeconomical-overview-of-brazil Teeqen, H The Heritage Foundation. (2012). Mexico economy: Facts, data, & analysis on economic freedom. Valadez, V. (1994). Cultural Dimensions Of Success in Mexico. Directors & Boards, 18(2), 39-41. Vargas, J.A. (2004). Overview of the Mexican legal system. Retrieved from http://www.mexlaw.com/ best_websites/2_legislative.htm