Research
Women apparel and footwear category has grown dynamically over the years on account of wide variety of products available, increasing penetration of women in the working population in
Brazil, growth of different channels of media, inclining prevalence of foreign brands as well as the augment in latest fashion trends in the market. Addtionally, in a gamut of clothing and footwear categories such as leather and plastic shoes, women’s shoes are relatively expensive than men's footwear. This has enabled women footwear apparels and footwear market to accumulate more revenues compared to other categories.
The number of working women will continue to increase in the coming years, which in-turn will drive the demand for apparels and footwears, particularly from women belonging to the corporate sector. Also, the fashion conscious nature of women in Brazil will also help the growth in the sales of several clothing and footwear products. On the back of aforementioned factors, the market for women apparel and footwear will continue to be more than that of the sales from men products. Brazil apparel and footwear market revenues have increased from USD ~ million in
2006 at a CAGR of 9.3% to USD ~million. Sales of clothing and shoes products on the online channel are expected to augment the revenues from the apparel and footwear industry in the coming years. In 2012, the online mode of distribution of sporting equipments contributed ~% to the overall consumer purchases in Brazil.
According to the research report “Brazil Apparel And Footwear Market Outlook to 2017” by
Ken Research, the Brazil apparel and footwear market would grow at a considerable CAGR, exceeding USD 154,251.6 million by 2017 due to a higher contribution from the sales of women products in the coming years.
“While rising disposable incomes, soaring population and increase textile and cotton