Summary
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Savory Snacks Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
• The Experience and Enjoyment mega-trend: A desire for Fun and Enjoyment is the primary driver of the Brazilian Savory Snacks market .
• Brazil's rapidly shifting population profile is leading to demand for products meeting age-specific needs, with this desire highest in the Nuts and Seeds category.
• Brazil's growing number of working women is driving demand for on-the-go products as snacks and meal replacements.
• With internet penetration rising quickly in Brazil, marketers should have a robust online and social media strategy in place.
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Synopsis
Understanding Consumer Trends and Drivers of Behavior in the Brazilian Savory Snack Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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• Key consumer demographic groups driving consumption within the Brazilian market. The figures