Breadtalk
Founded in 2000 and listed on the SGX in 2003, our business is about innovating and creating distinctive flavours to satisfy your palate – literally! This has earned us numerous awards and growing popularity with customers here and in other markets.
In the years, we have flapped our wings across 13 countries, leaving our mark with more than 300 boutique bakeries, 40 food atriums and restaurants, supported by global staff strength of 5000 employees.
We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth.
12 countries and territories with more than 300 bakery outlets (including franchises), 33 foodcourts and 8 restaurants
BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionised the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
BreadTalk outlets feature a "see-through" kitchens, often located next to or within the retail outlet, separated from the main retail space by transparent glass panes, allowing the public to view the kitchens. The rationale for doing this was that it would promote confidence in their hygiene quality and food standards.
How BreadTalk Ventured Abroad • Built a winning concept in Singapore before venturing abroad.
• Ensured that the company was operationally ready before taking on overseas markets.
• Chose own-and-operate and franchising as complementary strategies.
• Moved into new markets only after getting professional advice and help from Government agencies.
Practical Tips • Be prepared to adapt your products to local tastes.
In the years, we have flapped our wings across 13 countries, leaving our mark with more than 300 boutique bakeries, 40 food atriums and restaurants, supported by global staff strength of 5000 employees.
We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth.
12 countries and territories with more than 300 bakery outlets (including franchises), 33 foodcourts and 8 restaurants
BreadTalk has become a distinctive Singapore brand that has gained international appeal and renowned for the way it has revolutionised the culture of bread consumption with its visually appealing, aromatic and unique-tasting products.
BreadTalk outlets feature a "see-through" kitchens, often located next to or within the retail outlet, separated from the main retail space by transparent glass panes, allowing the public to view the kitchens. The rationale for doing this was that it would promote confidence in their hygiene quality and food standards.
How BreadTalk Ventured Abroad • Built a winning concept in Singapore before venturing abroad.
• Ensured that the company was operationally ready before taking on overseas markets.
• Chose own-and-operate and franchising as complementary strategies.
• Moved into new markets only after getting professional advice and help from Government agencies.
Practical Tips • Be prepared to adapt your products to local tastes.