Breadtalk Fm

Master of Business Administration

Module

Title: Financial report

The service dominant logic concept has emerged from the literature of strategic marketing, B2B marketing, relationship marketing and service marketing. Evaluate its usefulness to marketing practice.

Student ID: 1228694

Submission date: 2nd June 2012 Word Count: 2403 words

Table of Contents

|Description |Page |
|Introduction |1 |
|The new marketing perspective and its usefulness – Service- Dominant Logic |1- 3 |
|Service-dominant logic in Business to Business (B2B) Marketing and its usefulness |3-4 |
| | |
|Service-dominant logic in Service Marketing (Business to Consumer (B2C) Marketing) and its usefulness |4-6 |
|Service-dominant logic in Relationship Marketing and its usefulness |6-7 |
|Overall benefits for adopting service-dominant logic in marketing |7-8 |
|Criticisms of service-dominant logic |8-9 |
|Conclusion |9 |
|References |10-12 |
|Appendix |13 |

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