This case illustrates the use of break-even analysis to assess the profit potential of a currently unprofitable walk-in clinic. A break-even analysis is performed in many different contexts. This report comprises of a break-even analysis of a healthcare association. A break-even analysis is used to figure out the level of necessary incomes on settled expenses. Managers might use this to budget revenues for available plans without having to carry out to performing them. Word Count: 73
Summary
Columbia Memorial Hospital is an acute-care hospital operated by Health Services of America. It is a for-profit healthcare facility. Mike Reynold, who is the chief executive officer (CEO) of the facility is concerned about the profitability of …show more content…
Currently, the hospital serves forty-five patients per day; it can serve up to eighty-five patients per day. There are three approaches of addressing the low profitability problem: close the clinic, continue operating the hospital without expanding its marketing program or, implement a new marketing program. Word Count: 75
Case Six reviews Columbia Memorial Hospital's walk-in facility that is in a bad financial position. A marketing curriculum was conducted to the board as a potential result, or quick fix. This report inspects those money-related possibilities about diverse situations which will determine what to do in those walk-in facilities later on. Reasonably expected results could be, shutting down the clinic, the clinic proceeding as is, or the clinic working with a new project. Word Count: 73
Several calculations were performed to determine where the clinic stands and to forecast the future of the clinic. The purpose of the calculations was to aid the leaders in making one of the decisions mentioned earlier; to either close, to continue operating the same way or to make the additional change. Whatever the outcome, the aim is for it to be profitable in the short run and long run. Word Count: