Breathe right strips
Breathe right strips
1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets?
Advantages:
Sports, nasal congestion, and snoring are global issues so the market for the product is needed.
Natural products with no side effects that promote wellness such as the non-drug nasal strip addressed this growing global demand in the global market.
Free global public relations created a lot of excitement when it was first introduced.
The opportunity to increase their sales revenue from global markets with minimal financial risk.
Disadvantages
The global market can't be treated as one big market because its made up of many discrete markets with local customs and norms, so it's difficult to truly have global or other marketing strategies.
The way in which the product should be positioned, priced, and promoted in each country will take resources, time, and money to identify and implement the correct marketing variables.
The high costs of developing new packaging and advertising, educating the new potential consumers, and finding efficient distributors and channels.
What type of a global company is CNS?
The type of global company CNS is functioning as a joint venture with Blue Farm in Italy as an international firm.
What is the basis for your opinion? What are the other means for CNS’ global market entry?
These two companies, one being foreign and one local firm invest together and created a local business together. They both are retaining their own ownership, control and profits from the new venture.
Why do you think they did not choose licensing, for example?
Licensing would have forced them to give up their rights to their trademark, patent, trade secrets or other similarly valued items of intellectual property in return for royalty for a fee. Although this option is of a lower risk, CAN has a marketable product that will sell anywhere because of what it does. It is endorsed by top athletes and they have the
1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets?
Advantages:
Sports, nasal congestion, and snoring are global issues so the market for the product is needed.
Natural products with no side effects that promote wellness such as the non-drug nasal strip addressed this growing global demand in the global market.
Free global public relations created a lot of excitement when it was first introduced.
The opportunity to increase their sales revenue from global markets with minimal financial risk.
Disadvantages
The global market can't be treated as one big market because its made up of many discrete markets with local customs and norms, so it's difficult to truly have global or other marketing strategies.
The way in which the product should be positioned, priced, and promoted in each country will take resources, time, and money to identify and implement the correct marketing variables.
The high costs of developing new packaging and advertising, educating the new potential consumers, and finding efficient distributors and channels.
What type of a global company is CNS?
The type of global company CNS is functioning as a joint venture with Blue Farm in Italy as an international firm.
What is the basis for your opinion? What are the other means for CNS’ global market entry?
These two companies, one being foreign and one local firm invest together and created a local business together. They both are retaining their own ownership, control and profits from the new venture.
Why do you think they did not choose licensing, for example?
Licensing would have forced them to give up their rights to their trademark, patent, trade secrets or other similarly valued items of intellectual property in return for royalty for a fee. Although this option is of a lower risk, CAN has a marketable product that will sell anywhere because of what it does. It is endorsed by top athletes and they have the