Breathe Right Strips
. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets?
The advantages for CNS taking Breathe Right Strips into international markets are they can increase market size and increase sales. Catering to global interest can yield significant more profit, increase customer base and there is a demand for the product. Some of the disadvantages are they require much more product planning, variety of packaging that cost you more money, and limitations of inventory management systems. There is also a problem with the universal product codes (UPC) not being able to be used in some international market places and this causes you to form codes to these countries. This process needs government review to …show more content…
3. Using the CNS criteria, with what you know, which countries should have highest priority for
CNS?
With what I know about CNS criteria the countries that should have the highest priority would be the countries that have a large over-the –counter(OTC) market, or countries that be a potential prospect for high sales of the product. The size of the market for such a product would have to be large enough in order for the product to reach as many potential consumers as possible. 4. Which single segment of potential Breathe Right strip users would you target to enter new markets? The single potential market that I would target for potential Breathe Right strip users are those that snore because it is a universal ailment and would be the easiest to target. People that have to deal with other people snoring are always looking for solutions to try and get rid of the inconvenience of snoring. However I think that most of the money can be made with
The advantages for CNS taking Breathe Right Strips into international markets are they can increase market size and increase sales. Catering to global interest can yield significant more profit, increase customer base and there is a demand for the product. Some of the disadvantages are they require much more product planning, variety of packaging that cost you more money, and limitations of inventory management systems. There is also a problem with the universal product codes (UPC) not being able to be used in some international market places and this causes you to form codes to these countries. This process needs government review to …show more content…
3. Using the CNS criteria, with what you know, which countries should have highest priority for
CNS?
With what I know about CNS criteria the countries that should have the highest priority would be the countries that have a large over-the –counter(OTC) market, or countries that be a potential prospect for high sales of the product. The size of the market for such a product would have to be large enough in order for the product to reach as many potential consumers as possible. 4. Which single segment of potential Breathe Right strip users would you target to enter new markets? The single potential market that I would target for potential Breathe Right strip users are those that snore because it is a universal ailment and would be the easiest to target. People that have to deal with other people snoring are always looking for solutions to try and get rid of the inconvenience of snoring. However I think that most of the money can be made with