Brief history of amul
History:
Formed in 1946 as a Dairy Cooperative based in Anand,Gujrat. Its brand name is taken from Sanskrit word “Amoolya” meaning precious and is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). It was established because of the exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand.
Amul has appropriate and unique model that is targeted towards rural development. Amul was the pioneer of the White revolution of India, making India the largest producer of milk and milk products in the world. It is a brand with an annual turnover of Rs67.11 billion. Its network links more than 2.8 million village milk producers. It averages a milk collection of around 10.16 million litres per day.
Amul has been able to remain successful because:
1. They have managed to integrate the farmers, policy makers, management team and the working professionals. Each acknowledging their roles and limitations.
2. They gave the rural milk producers the best technology to harness milk to the best of their capacity.
3. They provide a support system to the milk producers without disturbing their existing agro-economic systems.
4. They put back the profits by way of manpower, material and machines, in the rural sector for the common good and betterment of the member producers.
5. Finally, even with continuous growth with time and on such a large scale scale, it has remained with their small producer members and rural market. This is what puts Amul ahead of all its competitors and the benchmark for all other companies.
The 3 C’s of AMUL:
Company:
It’s the largest milk producing brand in Asia. It is the number 1 milk producer in Asia and second worldwide.
It is the market leader in ghee and butter with 85%.
It has a very strong supply chain.
It provides a high quality product but with high affordability as well.
Customer:
Amuls’ customers are highly satisfied and loyal.
The customers are
Formed in 1946 as a Dairy Cooperative based in Anand,Gujrat. Its brand name is taken from Sanskrit word “Amoolya” meaning precious and is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). It was established because of the exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand.
Amul has appropriate and unique model that is targeted towards rural development. Amul was the pioneer of the White revolution of India, making India the largest producer of milk and milk products in the world. It is a brand with an annual turnover of Rs67.11 billion. Its network links more than 2.8 million village milk producers. It averages a milk collection of around 10.16 million litres per day.
Amul has been able to remain successful because:
1. They have managed to integrate the farmers, policy makers, management team and the working professionals. Each acknowledging their roles and limitations.
2. They gave the rural milk producers the best technology to harness milk to the best of their capacity.
3. They provide a support system to the milk producers without disturbing their existing agro-economic systems.
4. They put back the profits by way of manpower, material and machines, in the rural sector for the common good and betterment of the member producers.
5. Finally, even with continuous growth with time and on such a large scale scale, it has remained with their small producer members and rural market. This is what puts Amul ahead of all its competitors and the benchmark for all other companies.
The 3 C’s of AMUL:
Company:
It’s the largest milk producing brand in Asia. It is the number 1 milk producer in Asia and second worldwide.
It is the market leader in ghee and butter with 85%.
It has a very strong supply chain.
It provides a high quality product but with high affordability as well.
Customer:
Amuls’ customers are highly satisfied and loyal.
The customers are