Brisoes Homeware

International Business Programme Introduction to International Business Disclaimer: The information furnished in this report is purely for academic purposes and in no way does it reflect the firm’s position in reality. Prepare by Jason Word Count: 2018 excluding references Table of Contents 1. Introduction 3 2. Findings 4 2.1 Briscoes Homeware 4 2.1.1 Company Background and Current Operations 4 2.1.2 Reasons for Expansion 5 2.2 Target Market Selection 6 2.2.1 Aspects of Business Environment in China 6 2.2.2 Comparison of China and Japan 7 2.3 Entry Mode Selection 8 2.3.1 Comparison of Entry Modes 8 3. Conclusion 10 1. Introduction The main scope of this report is based on the current position of Briscoes Homeware and the economy environment of Asian countries. Also entry methods of foreign investment are being analysed for the choice of entering a foreign market. Recommendations based on personal point of view were stated for Briscoes Homeware in order to avoid risks of foreign investment. 2. Findings 2.1 Briscoes Homeware *2.1.1* Company Background and Current Operations 2.1.2 Reasons for Expansion 2.2 Target Market Selection 2.2.1 Aspects of Business Environment in China In China, Chinese concept of "Face" has something to do with the image or credibility of the person to dealing with. People should never, insult, embarrass, shame, yell at or otherwise demean a person. In ancient times, a Chinese warrior chief, after losing a battle, may commit suicide because he has lost face. While this may no longer occur, the concept of "face" remains alive and well in China. Awareness of face and its impact is an extremely important cultural issue. 2.2.2 Comparison of China and Japan 2.3 Entry Mode Selection 2.3.1 Comparison of Entry Modes Exporting is the marketing and direct sale of goods in foreign country, which is a traditional way of approaching foreign markets. It offers a

References: Briscoe Group Ltd. (2009). Director Profiles. Retrieved July 11, 2009 from http://www.briscoegroup.co.nz/content.asp?cont=directors Briscoe Group Ltd. (2009). Annual Report: For the Period End 25 January 2009. Retrieved July 11, 2009 from http://www.briscoegroup.co.nz/documents/BR2590%20Ann%20Report%2009%20V10.pdf Dallas, N. (2007). How to Do Business in China: 24 Lessons in Engaging the Dragon. NSW: McGraw-Hill. McGregor, J. (2005). One Billion Customers: Lessons _From the Front Lines of Doing Business in China_. New York: Free Press.