British Airways Marketing Report
Contents
* Introduction........................................................................................................................... 2 * Brief Background of British Airways....................................................................................... 2 * The Marketing Mix................................................................................................................ 3 * S.W.O.T. Analysis................................................................................................................... 5 * British Airways Target Market and Positioning Strategy....................................................... 7 * Marketing Recommendations............................................................................................... 9 * Conclusion.............................................................................................................................. 11 * Bibliography ......................................................................................................................... 12 * Appendices ............................................................................................................................. 13
Introduction to Marketing
British Airways Report
Introduction
The aim of this report is to examine the company British Airways (BA) by starting with a Marketing Mix and S.W.O.T. analysis while moving onto focusing to the marketing positioning. The report will research into who the customers are and the ways BA attract their target market. Lastly, the report will advise BA of various recommendations with regard to future marketing strategies ending with a final conclusion.
Brief Background of British Airways
British Airways was established in 1974 following a merger between British Overseas Airways Corporation and British European Airways with the aim of providing flights to transport passengers around the
* Introduction........................................................................................................................... 2 * Brief Background of British Airways....................................................................................... 2 * The Marketing Mix................................................................................................................ 3 * S.W.O.T. Analysis................................................................................................................... 5 * British Airways Target Market and Positioning Strategy....................................................... 7 * Marketing Recommendations............................................................................................... 9 * Conclusion.............................................................................................................................. 11 * Bibliography ......................................................................................................................... 12 * Appendices ............................................................................................................................. 13
Introduction to Marketing
British Airways Report
Introduction
The aim of this report is to examine the company British Airways (BA) by starting with a Marketing Mix and S.W.O.T. analysis while moving onto focusing to the marketing positioning. The report will research into who the customers are and the ways BA attract their target market. Lastly, the report will advise BA of various recommendations with regard to future marketing strategies ending with a final conclusion.
Brief Background of British Airways
British Airways was established in 1974 following a merger between British Overseas Airways Corporation and British European Airways with the aim of providing flights to transport passengers around the
Bibliography: * Kotler, P. 2010 9th edition ‘Principals of Marketing’, Pearson * Lamb, C