Consumer behavior in the market of catering services in selected countries of Central- Eastern Europe Anna D#browska
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To cite this document: Anna D#browska, (2011),"Consumer behavior in the market of catering services in selected countries of Central-Eastern Europe", British Food Journal, Vol. 113 Iss 1 pp. 96 - 108 Permanent link to this document: http://dx.doi.org/10.1108/00070701111097367
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Consumer behavior in the market of catering services in selected countries of Central-Eastern Europe
Anna Da ̨browska
Institute for Market, Consumption and Business Cycles Research, Warsaw, Poland
Abstract: The European countries, Lithuania, Latvia, Poland and Ukraine are the targets of this study. The purpose of this research is to highlight the importance of consumer behavior in the catering market within these four countries mentioned above.
Findings: The qualitative and quantitative data shows that the most of the respondents use services of cafe. According to the study social and demographic features influence consumer behavior.
Introduction: It has been observed that the household consumptions are getting more importance in these four countries, Lithuania, Latvia, Poland and Ukraine. Catering services helps people in organizing parties at home and away from home as a single housewife finds it almost impossible to prepare a good large quantity food for parties.
Research Methodology: A hypothesis was formed during the research based on social and demographic features (age, sex, residence, occupation). The research methodology was done in three phases. The size of location and region is divided randomly in the first phase. Citizens and their locations are selected by in the
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