British Home Stores: Current Strategies

|UH |
|[British Home Stores: Current Strategies] |
|[Business Strategy] |
|[module code:3bus0336] |
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|[Monday 10 December 2007] |

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Contents

1. Introduction …………………………………………………………………. 4
1.1. Company Profile …………………………………………………………… 4
2. Methodology ………………………………………………………………… 5
3. PESTLE Analysis ……………………………………………………………. 6
4. Porters Five forces analysis …………………………………………………. 9
5. Bowmans Clock ……………………………………………………………… 11
6. Competition ………………………………………………………………….. 13
7. Value chain ………………………………………………………………….. 14
9. Direction and mission………………………………………………………… 15
10. Conclusion………………………………………………………………….. 16
6. Bibliography………………………………………………………………… 17
Appendices………………………………………………………………………. 18
A. Diagrams
B. Group meetings.
C. Reflections.

Abstract

This report is designed to identify what the current and business strategy of Bhs is .In this rreport primary and secondary data about Bhs' strategic issues and business activities is presented. This report uses several analytic methods to discuss the current strategies which are being used by Bhs. Porter's Five

Bibliography: BHS has now become a private company, after being acquired by Sir Phillip Green in 1999, One of the first moves of the entrepreneur was to change the company from a public company (plc) to a private one.(Datamonitor , 2004). Bhs is a retail chain that sells products ranging from clothing to household goods. Since its inception, Bhs claims to have adopted a policy of quality and value for money (Bhs, 2007). (Bhs, 2007). a. Political factor: UK Government usually constitutes business policy to promote economy growth, and help company problem ((The Record, 2007) e. Environmental factor: In 2007, the economy environment was steady, UK economy continued growth steadily (Team, 2007