Preview

brm htuhu

Powerful Essays
Open Document
Open Document
453 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
brm htuhu
Title
Author
Year
Objective
Variables
Data and sampling
Conclusion
Limitations / Research gap
TELECOMMUNICATION THROUGH
BROADBAND SERVICES OF BSNL: A
BIRD’S EYE VIEW
International Journal of Technical Research and Applications e-ISSN: 2320-8163
Dr Shilpi Verma
Assistant Professor Deptt. of Library & information Science
(School for Information Science & Technology)
Babasaheb Bhimrao Ambedkar University
(A Central University)
Vidya Vihar, Rai-bareli Road
Lucknow-226025 (UP) may-june 2013
1. To find technology options for broadband services
Subobjectives
1a. To find the effectiveness of Broadband Applications
1b.To find the Customer Requirement for Broadband Use

DSL
DSLAM

Paper is mainly based on secondary data available from different published literature and case studies on broad band technologies and data is collected from the unstructured questionnaire is collected from various books, journals magazines and various search engines on internet to find relevant data in addition to and TRAI reports and various published sources of BSNL.

BSNL is providing always on service of Broadband to the various kinds of customers at very high speed. The technology used by BSNL is quiet uninterrupted and enjoyed by users of BSNL. Really the telecommunication has revolutionized the way of life for each individual

Analysis is confined to only DSL and DSLAM

Title
Author
Year
Objective
Variables
Data and sampling
Conclusion
Limitations / Research gap

Rural Marketing in India-An Over view:
Case Study of BSNL

International Journal of Management & Information Technology ISSN: 2278-5612 Volume 1, No 3

Dr N. N. Sharma
Associate Professor, Department of Commerce and Management
Govt. P.G College Dharmsala, Himachal, India. September, 2012

1.
To analyze the concept of rural marketing in telecom sector with special reference to BSNL

Subobjectives
1a.
To overview the concept
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Project Shakti Case Questions
    • 809 Words
    • 4 Pages

    Project Shakti Case Questions

    With the advantages and benefits HLL attained from the market strategy in competing with the other FMCG companies in urban area while facing the intense situations of shrinking market shares brought by its rivals emulating the market strategy, HLL experienced a hard time of scaling up its attractiveness in products. After gaining the temporary increased sales, the competitors in rural marketing aggregate again. Increasing numbers of companies, heating up competition force HLL to struggle a way to explore a new less competitive market and extend its sales.…

    • 809 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Managing Marketing Programs Pricing Strategies- Mobile Phone Industry
    • 6120 Words
    • 25 Pages

    Managing Marketing Programs Pricing Strategies- Mobile Phone Industry

    2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry (RURAL) 20 7. References 22…

    • 6120 Words
    • 25 Pages
    Powerful Essays
    Read More
  • Good Essays

    Hjhyu
    • 628 Words
    • 3 Pages

    Hjhyu

    The University values an educational environment that provides all members of the campus community with opportunities to grow and develop intellectually, personally, culturally and socially. In order to give us a more complete picture of you as an individual, please tell us about the particular life experiences, perspectives, talents, commitments and/or interests you will bring to our campus. In other words, how will your presence enrich our community?…

    • 628 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Hhou
    • 1661 Words
    • 7 Pages

    Hhou

    Thermometer with a cork: I am using a thermometer to take the temperate of the water. The reason I am using one with a cork attached is to keep in as much heat as possible.…

    • 1661 Words
    • 7 Pages
    Better Essays
    Read More
  • Good Essays

    Final Project Report
    • 7665 Words
    • 31 Pages

    Final Project Report

    “A study on the customer perception of mobile phone service providers with special reference to BSNL” is a project aimed at studying the competitive position of BSNL, the strength and weakness of BSNL’s competitors, accessing the present level of service provided by BSNL and identifying the areas which require attention by BSNL for improving its services.…

    • 7665 Words
    • 31 Pages
    Good Essays
    Read More
  • Powerful Essays

    Project Report
    • 17223 Words
    • 69 Pages

    Project Report

    A study on data sales of airtel in rural market at Bharti Airtel Ltd, TVM…

    • 17223 Words
    • 69 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Super Shampoo
    • 1240 Words
    • 5 Pages

    Super Shampoo

    Affluent consumers demonstrate that they have 'arrived ' by buying bigger houses or cars. People at lower income levels do so by buying premium brands. This means brand loyalty is very high among less affluent consumers. That is why the rural market is critical for companies. The first-mover advantage is significant. Facts: Bottom of Pyramid in India There are two classes of BoP in India – • • Annual income of less than Rs. 75000 Annual income of Rs. 75000 to Rs.150000…

    • 1240 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Growth Scenario of “Rural Marketing” in India
    • 3477 Words
    • 14 Pages

    Growth Scenario of “Rural Marketing” in India

    A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction between urban & rural India, & suggested a different approach, skills, tools & strategies to be successful in rural markets.…

    • 3477 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing Strategies to Capture Rural India
    • 2274 Words
    • 10 Pages

    Marketing Strategies to Capture Rural India

    In recent years, rural markets of India have acquired significance, as the overall growth of the Indian economy has resulted into substantial increase in the purchasing power of the rural communities. On account of green revolution, the rural areas are consuming a large quantity of industrial and urban manufactured products. In this context, a special marketing strategy, namely, rural marketing has emerged. But often, rural marketing is confused with agricultural marketing – the latter denotes marketing of produce of the rural areas to the urban consumers or industrial consumers, whereas rural marketing involves delivering manufactured or processed inputs or services to rural producers or consumers.…

    • 2274 Words
    • 10 Pages
    Good Essays
    Read More
  • Powerful Essays

    Survey Maxis Braodband in Malaysia
    • 2914 Words
    • 12 Pages

    Survey Maxis Braodband in Malaysia

    The purpose of this report is to evaluate the Maxis Broadband in Universiti Utara Malaysia.…

    • 2914 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Organization Structure Training at Bsnl
    • 6189 Words
    • 25 Pages

    Organization Structure Training at Bsnl

    BSNL is the only service provider, making focused efforts and planned initiatives to bridge the rural-urban digital divide in ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook and corner of the country and operates across India except New Delhi and Mumbai(serviced by Mahanagar Telephone Nigam Ltd) . Whether it is inaccessible areas of Siachen glacier or North-Eastern regions of the country, BSNL serves its customers with a wide bouquet of telecom services namely Wireline, CDMA mobile, GSM mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP, IN Services, FTTH, etc. BSNL is number one of India in all services in its license area. The company has vast experience in planning, installation, network integration and maintenance of switching and transmission networks…

    • 6189 Words
    • 25 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Positioning on Colgate Cibaca
    • 234 Words
    • 1 Page

    Positioning on Colgate Cibaca

    As we see here that rural India has started spending at an equal or an even faster rate than urban India. There is huge market potential here as the spending power is increasing and the rural population of India which almost comprises of 700 million people is a huge market to target in. Considering that…

    • 234 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Prospects and Challenges of Rural Marketing in India
    • 3898 Words
    • 16 Pages

    Prospects and Challenges of Rural Marketing in India

    The rural markets are estimated to be growing fastly compared to the urban markets. In recent years, rural markets have acquired significance in countries like China and India, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural India with its traditional perception has grown over the years, not only in terms of income, but also in terms of thinking. The rural markets are growing at above two times faster pace than urban markets; not surprisingly, rural India accounts for 60% of the total national demand. The Bottom of the pyramid marketing strategies and the 4 A's model of Availability, Affordability, Acceptability and Awareness provide us with a means of developing appropriate strategies to tackle the marketing issues for marketing services in rural areas. The paper discusses the challenges, limitations, and opportunities that are necessary to understand the rural markets and develop strategies to supply and satisfy the rural customer. The paper also focuses upon the strategies of leading MNCs like HUL and ITC to…

    • 3898 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    The Indian Telecom Industry
    • 4051 Words
    • 17 Pages

    The Indian Telecom Industry

    India is the second-largest wireless network in the world after China with 952.91 mn strong telephone network…

    • 4051 Words
    • 17 Pages
    Good Essays
    Read More
  • Best Essays

    Vodafone vs Airtel
    • 1868 Words
    • 8 Pages

    Vodafone vs Airtel

    Abstract: In the today’s competitive world communication plays a very important role. Communication has become an integral part of the growth, success and efficiency of any business. This is the technology that gives a person the power to communicate anytime, anywhere. Due to advancement in technology, now communication becomes easy and faster. In this research paper, special emphasis has been laid over the comparative analysis of telecom companies AIRTEL and BSNL by using primary sources of data in Gwalior division of madhyapradesh . For the completion of efficient research work, descriptive and exploratory research design has been used which further conclude that BSNL is having weak Network performance as compared to Airtel . Trends of previous 5 years in Gwalior division have shown that BSNL Company has slowly deteriorated its position. Keywords: Wireline, Wireless, Broadband , DOT, MTNL, VSNL I. Introduction:…

    • 1868 Words
    • 8 Pages
    Best Essays
    Read More

Related Topics