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VIETNAM NATIONAL UNIVERSITY- HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION

FACTORS AFFECTING THE BEHAVIOR INTENTION IN USING ATM SERVICES OF STUDENTS IN VIETNAM NATIONAL CITY IN CASE OF VIETTINBANK

A Thesis proposal Submitted to The school of Business Administration in partial fulfillment of the requirement for the course in Research Methods for Business

By DINH THI XUAN HUONG (BABAIU10185)

Supervised by Dr. LE HOANG DUNG

HO CHI MINH CITY, OCTOBER 20

CHAPTER 1: INTRODUCTION
1.1 Background
Innovative technology is becoming ever more important through all over the world, especially the automation technology. Most industries in the world are trying to utilize the leading edge technology not only in economic but also in education, medical treatments. To catch up with this development, banks had to revolutionize and modernize their systems by applying the automated payments of e-banking services such as paying electricity fees, paying salaries and many diversity services. Based on it, thousands of customers nowadays may actively connect with banks in the most convenient way through Automated Teller Machine (ATM) system because they do not have to spend a lot of time going to the bank.
Nowadays, each bank has a thousand of ATMs, which are located around our country. The users have ATM cards to exchange with banks when they need to withdraw the money


References: Ajzen, I., & Madden, J. (1986). Prediction of goal-directed behavior: Attitudes,intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 453–474. Cynthia M. Jackson(1997) Toward an Understanding of the Behavioral Intention to Use an Information System. Decision Sciences, printed in the USA KIGONGO(2005) Perceived usefulness, perceived ease of use, behavior intention to use and actual system usage in centenary bank Definition of ATM. Retrieved from all business.com Le Thi Kim Tuyet(2008) Model of factors influencing the intention of internet banking: the case of Vietnam T. RAmayah, et.al(2002): Technology Acceptance model: Is it applicable to users and non-users of internet banking. The role of Harmonization of Economics and Business Discipline in Global Competitiveness, Banda Aceh, Indonesia 14-15th October 2002 Truong Thi Van Anh( 2008): Application of the TAM model for e-banking research in Vietnam: Journal “ Student’s research Conference” VI Shumaila Y. Yousafzai2, Gordon R. Foxall, and John G. Pallister : Explaining Internet Banking Behavior: Theory of Reasoned Action, Theory of Planned Behavior, or Technology Acceptance Model? Paul Vin-cent Chang (2004) Paul Vin-Cent Chang. The Validity of an Extended Technology Acceptance Model (TAM) for Predicting Intranet/Portal Usage. A Master’s paper for the M.S. in I.S. degree. April, 2004
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