Broadway Cafe Part Two
Final Project Part-2
“A Case Study of Broadway Café”
Course: CIS 500, Management Information Systems
Submitted by: Amer Deep Khangharani
Submitted to: Dr. Godson Chukwuma Broadway Café: Use of Technology and E-Business strategy to attract customers:
E-Business Model:
Broadway Café’s core strength is that it has been in the market for long and exclusively provides specialized sandwiches, coffee and other baked goods. Further, it’s unique recipes for its product, since the recipes are homemade and cannot be found elsewhere, along with its historic ambiance provides the Café with product differentiation. However, Broadway Café has lacked in adequate marketing and communication of its product offering along in exceeding customer expectation in the service level.
The E-business Strategy will be used primarily to focus on communicating Broadway Café’s unique offerings to its customers. The e-business marketing strategy will be focused on attracting customers by emphasizing the core product offering, providing discounts coupons, free memberships, gifts, special offers, and event information to the existing customers and new customers.
E-business Strategy
Broadway Café, will establish and online website where it will have all the information about how unique its product offering is. Along with information of the Café’s offering and its heritage, the Website will provide the customers an option to sign-up for an account.
Customers, who sign-up for the account, will receive exclusive offers, gifts and membership points which will help in creating a stronger interest in the company. Apart from that customer’s will also receive free discount coupons for introducing more customers to sign up for their account on Broadway Café webpage.
Further Broadway Café will also encourage customers to reach them from all different mediums, Social Networks i.e. Facebook and Twiter, and email.
This E-business strategy will attract customers and increase sales as it will create
“A Case Study of Broadway Café”
Course: CIS 500, Management Information Systems
Submitted by: Amer Deep Khangharani
Submitted to: Dr. Godson Chukwuma Broadway Café: Use of Technology and E-Business strategy to attract customers:
E-Business Model:
Broadway Café’s core strength is that it has been in the market for long and exclusively provides specialized sandwiches, coffee and other baked goods. Further, it’s unique recipes for its product, since the recipes are homemade and cannot be found elsewhere, along with its historic ambiance provides the Café with product differentiation. However, Broadway Café has lacked in adequate marketing and communication of its product offering along in exceeding customer expectation in the service level.
The E-business Strategy will be used primarily to focus on communicating Broadway Café’s unique offerings to its customers. The e-business marketing strategy will be focused on attracting customers by emphasizing the core product offering, providing discounts coupons, free memberships, gifts, special offers, and event information to the existing customers and new customers.
E-business Strategy
Broadway Café, will establish and online website where it will have all the information about how unique its product offering is. Along with information of the Café’s offering and its heritage, the Website will provide the customers an option to sign-up for an account.
Customers, who sign-up for the account, will receive exclusive offers, gifts and membership points which will help in creating a stronger interest in the company. Apart from that customer’s will also receive free discount coupons for introducing more customers to sign up for their account on Broadway Café webpage.
Further Broadway Café will also encourage customers to reach them from all different mediums, Social Networks i.e. Facebook and Twiter, and email.
This E-business strategy will attract customers and increase sales as it will create