Marketing Strategy Of Hero Karizma
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Submitted In Partial Fulfillment Of The Requirement Of
Bachelor Of Business Administration (BBA)
Guru Gobind Singh Indraprastha University
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TRAINING SUPERVISOR: SUBMITTED BY:
GEETANJALI CHAWLA RISHABH BHARDWAJ
FACULTY GUIDE ENROLLMENT NO.:
New Delhi Institiute Of Management
61, Tughalakabad Institutional Area, New Delhi-62
ACKNOWLEDGEMENT
I would like to express my gratitude and thanks to Mrs. Geetanjali Chawla, Asst. Professor NDIM for his support and guidance in helping my ideas about the project and mature them into reality and also for his priceless tips and inputs without which my research and analysis would no have been possible.
I thank for him for being my member, educating me about the working of the automobile industry, the distribution network and innumerable other details.
Lastly my heart ful gratitude goes out to all the managers and the respondents of my research survey for taking time out from their busy schedule and exhibiting their full cooperation and helping me in collecting information that finally helped in completing my project report.
I feel honored and would like to express my endless pleasure and satisfaction in working for Hero MotoCorp. I hope this project serves the purpose, it was intended for and benefits the organization in as many was as possible.
RISHABH BHARDWAJ
CERTIFICATE
This is to certify that RISHABH BHARDWAJ has successfully completed the research project titled MARKETING STRATEGY OF HERO KARIZMA as the partial fulfillment of the requirement for the award of degree of Bachelor of Business Administration by Guru Gobind Singh Indraprastha University, New Delhi.
To best of my knowledge the report is original and has not been