Bruce and Young (1986) argued that name recall is dependent on prior activation of semantic information about a person, it could be argued that this is what has happened in this experiment. Although, Gregory (1979) Argued that perceptions are just guesses made by the brain.
The ability to learn and remember links between previously unrelated information is an essential aspect of episodic memory. For example, forming an association between a name and a face is a particularly difficult associative memory task, because names and faces are essentially intrinsically unrelated (Sperling, R. A., Bates, J. F., Cocchiarella, A. J., Schacter, D. L., Rosen, …show more content…
This is because learning an occupation involves establishing a link between the appropriate face recognition unit, (FRU) and the personal identity node. (PIN). Therefore, learning the name of a new face requires formation of a new link between the PIN and the appropriate representation in the name store in addition to establishing the link between the FRU and PIN. This means it should be easier to learn that a face is, for example, that of a cook than to learn that the name of the face is Mr Cook (Hanley 2011).
It has been argued that the process for recalling names is a complex process, and this is reflected by the fact that the experimental evidence has led to several modifications of the first functional model of face recognition (Bruce & Young, 1986). A reformulation of the original model, integrated models of face recognition and naming with lexical access models and suggested various levels of representation, some of which take place in series and others in parallel, from the moment a face is perceived to the final naming output (Bujon, Galdo-olvarez, Lindon, & Doaz, …show more content…
(Hay, Young, & Ellis, 1991). On some occasions, individuals can recall quite detailed biographical information about the person or persons concerned but then fail to recall their names. Under such situations, individuals are frequently, in, what is known as a tip-of-the tongue moment, and can sometimes recall information about the physical structure of the indefinable name. On other occasions, individuals are unable to place the person, that is, they feel that a face is familiar, but they are unable to recall any specific information about the person concerned. These two types of failure can be seen as reflecting a breakdown at different stages in the models of face processing suggested by Bruce and Young (1986).
It is suggested that face perception is mediated by a distributed neural system in the brain, comprised of multiple bilateral regions, this was not considered in the Bruce & Young original study. Indeed, it seems the model appears to be quite deterministic, suggesting that perception will only work in a certain way, it could be argued that this is a description rather than an explanation. (Haxby, Hoffman, & Gobbini,