Bsa 375 Kudler Frequent Shopper
Statement of Scope and Goals
Scope
Kudler Fine Foods would like to develop a Frequent Shopper Program to track the purchases of their customers. As the purchases of a customer are tracked, they will accumulate loyalty points. A customer can redeem their points for gift items, specialty foods and other products or services.
Although Kudler will partner with external companies to supply some of the gift items and services, IT will be required to develop a system that will record the information of each customer’s purchases and track the amount of accumulated points.
This will need to be a system that is available at each of the individual stores. Sales clerks will need to have the ability to access this information so that when a customer wishes to redeem points on items that are in the store the sales clerk will have the needed information. The system will also need to have the ability to update the information immediately. This will allow a customer to make a purchase and immediately have the points just earned available for redemption.
Kudler currently has “Customer,” “Order,” and “Order Line” databases. They will need to add a database to track the redemption points. The new system will need the ability to communicate and write to the four databases mentioned above.
Goals
This new system will give Kudler customers the ability to redeem their loyalty points for high end gift items, airline first-class upgrades, or other specialty foods. The result will be more loyal customers shopping at Kudler Fine Foods.
Summary of Projected Feasibility
Kathy Kudler was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within the next nine months the store was at break-even and was profitable for the year. In 2000, and
Scope
Kudler Fine Foods would like to develop a Frequent Shopper Program to track the purchases of their customers. As the purchases of a customer are tracked, they will accumulate loyalty points. A customer can redeem their points for gift items, specialty foods and other products or services.
Although Kudler will partner with external companies to supply some of the gift items and services, IT will be required to develop a system that will record the information of each customer’s purchases and track the amount of accumulated points.
This will need to be a system that is available at each of the individual stores. Sales clerks will need to have the ability to access this information so that when a customer wishes to redeem points on items that are in the store the sales clerk will have the needed information. The system will also need to have the ability to update the information immediately. This will allow a customer to make a purchase and immediately have the points just earned available for redemption.
Kudler currently has “Customer,” “Order,” and “Order Line” databases. They will need to add a database to track the redemption points. The new system will need the ability to communicate and write to the four databases mentioned above.
Goals
This new system will give Kudler customers the ability to redeem their loyalty points for high end gift items, airline first-class upgrades, or other specialty foods. The result will be more loyal customers shopping at Kudler Fine Foods.
Summary of Projected Feasibility
Kathy Kudler was the Vice-President of Marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within the next nine months the store was at break-even and was profitable for the year. In 2000, and
References: ACNielsen (n.d.). Frequent Doesn’t Mean Loyal: Using Segmentation Marketing to Build Shopper Loyalty. Retrieved May 10, 2008, from: http://www2.acnielsen.com/pubs/2004_q1_ci_frequent.shtml Apollo Group, Inc Apollo Group Inc. (2008). Kudler Fine Foods. Marketing Overview. Retrieved May 10, 2008. BSA/375 – Fundamentals of Business Systems Development. https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Sales/KudlerSM001.htm Apollo Group Inc https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/IT/KudlerITDatabases001.htm Applied Software Project Management (2005) Functional requirements Data Identification Systems (1997-2007). Checkmate Software. Retrieved May 18, 2008, from: http://www.dataid.com/barcodesoftware.htm Dell (2008) Evans J. R. & Berman B. (2008). The Value of Frequent Shopper Programs. Appealing to Repeat, Loyal Customers. Retrieved May 25, 2008, from: http://retailindustry.about.com/od/loyaltycrm/a/uc_be_loyalty_3.htm Klariti (2007) Masse R.E. (1998). Methodologies For Development. Retrieved May 18, 2008, from: http://www.otal.umd.edu/guse/methodologies.html#sect1 Satzinger, J Wardeiner M.R. (March 4, 2002). User Needs/Requirements. Retrieved May 18, 2008, from: http://www.grc.nasa.gov/www/usability/requirementscss.html