Bsa 385 Week 3
Frequent Shopper Program
Technical Architecture Document
University of Phoenix
BSA/385
07/01/2013
Executive Summary
Overview:
The objective of this project request is to track purchases of individual customer 's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site.
Purpose:
Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.
Technology Infrastructure and Architecture
The following sections of this document will provide an overview of the hardware, network, software, databases, and security requirements for the frequent shopper program. These requirements are suggestive
Hardware Platform:
Kudler Fine Foods currently has an elaborate network of hardware that may be used to implement the frequent shopper program.
Client-Side hardware: 1. Each store uses NCR RealPOS 82XRT terminals linked to the network through a POS server. (These terminals will be used during purchasing to initiate data collection including customer ID and
Technical Architecture Document
University of Phoenix
BSA/385
07/01/2013
Executive Summary
Overview:
The objective of this project request is to track purchases of individual customer 's. The customer purchases will be tracked and accumulated as loyalty points for redemption by the customer for gift items, specialty foods and other products or services as made available through partnerships with other external companies. The strategic purpose of the Frequent Shopper Program is described on the Sales & Marketing page of the Kudler Fine Foods Intranet site.
Purpose:
Kudlers’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patterns will help Kudler refine its processes and offerings to best satisfy their values customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods.
Technology Infrastructure and Architecture
The following sections of this document will provide an overview of the hardware, network, software, databases, and security requirements for the frequent shopper program. These requirements are suggestive
Hardware Platform:
Kudler Fine Foods currently has an elaborate network of hardware that may be used to implement the frequent shopper program.
Client-Side hardware: 1. Each store uses NCR RealPOS 82XRT terminals linked to the network through a POS server. (These terminals will be used during purchasing to initiate data collection including customer ID and