BSA555 Struense Week 6 Small Business Site Visit Cre8
Week 6 – Small Business Site Visit – Cre8 Salon & Spa
Richard Brent Struense
Averett University
Strategic Management – BSA555-M703-SP15
Instructor: Dr. Philip R. Sturm
April 17, 2015
Executive Summary Cre8 Salon and Spa is a locally owned non-franchised business in Cape Coral, Florida. The business is co-owned by husband and wife team, Marcy Moreno and Jeff Sagorac. The business launched in 2006 following the tragic death of their daughter, Adrienne. Crea8 has more than 30 employees to include stylists (at varying levels of expertise), spa and masseuse therapists, skin aestheticians, and nail technicians. The Salon and Spa expanded in 2014 doubling the business footprint to just over 8500 square feet at their 8th anniversary mark. The owners are consulted by famed New York City stylists and consultant, Nick Arrojo, and defined as exclusive ambassadors of the Arrojo Products and training. Additionally, the business is certified and endorsed by Redken 5th Avenue New York City. (Cre8, 2015)
Table of Contents
Executive Summary ……………………………….……..….…………………………. 2
Table of Contents ………………………………………………………………………. 3
Cre8 Salon and Spa: A New Beginning………………………………………………… 4
Business at Hand – A Good Cut ...…………………………………………………….. 4
Business at Hand – A Bad Cut ….……….…………………………………………….. 7
Let It Grow ……………………...……….…………………………………………….. 9
Advice For Your Neighbors ….. ..……….…………………………………………….. 9
Rinse and Repeat …………….. ..……….…………………………………………….. 10
Conclusion …………………………………………………………………………….... 10
Appendix …………………………………………………………………………….….. 11
Reference ……………………………………………………………………………….. 13
Cre8 Salon and Spa: A New Beginning
The corner of Skyline Boulevard and Pine Island Road in Cape Coral, Florida, has painful memories for Marcy Moreno and Jeff Sagorac. Their six year old daughter, Adrienne, was killed at this intersection in 2004. However like the Phoenix, Cre8 Salon and Spa was birthed and rose from the ashes of pain and grief. In
Richard Brent Struense
Averett University
Strategic Management – BSA555-M703-SP15
Instructor: Dr. Philip R. Sturm
April 17, 2015
Executive Summary Cre8 Salon and Spa is a locally owned non-franchised business in Cape Coral, Florida. The business is co-owned by husband and wife team, Marcy Moreno and Jeff Sagorac. The business launched in 2006 following the tragic death of their daughter, Adrienne. Crea8 has more than 30 employees to include stylists (at varying levels of expertise), spa and masseuse therapists, skin aestheticians, and nail technicians. The Salon and Spa expanded in 2014 doubling the business footprint to just over 8500 square feet at their 8th anniversary mark. The owners are consulted by famed New York City stylists and consultant, Nick Arrojo, and defined as exclusive ambassadors of the Arrojo Products and training. Additionally, the business is certified and endorsed by Redken 5th Avenue New York City. (Cre8, 2015)
Table of Contents
Executive Summary ……………………………….……..….…………………………. 2
Table of Contents ………………………………………………………………………. 3
Cre8 Salon and Spa: A New Beginning………………………………………………… 4
Business at Hand – A Good Cut ...…………………………………………………….. 4
Business at Hand – A Bad Cut ….……….…………………………………………….. 7
Let It Grow ……………………...……….…………………………………………….. 9
Advice For Your Neighbors ….. ..……….…………………………………………….. 9
Rinse and Repeat …………….. ..……….…………………………………………….. 10
Conclusion …………………………………………………………………………….... 10
Appendix …………………………………………………………………………….….. 11
Reference ……………………………………………………………………………….. 13
Cre8 Salon and Spa: A New Beginning
The corner of Skyline Boulevard and Pine Island Road in Cape Coral, Florida, has painful memories for Marcy Moreno and Jeff Sagorac. Their six year old daughter, Adrienne, was killed at this intersection in 2004. However like the Phoenix, Cre8 Salon and Spa was birthed and rose from the ashes of pain and grief. In