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BSBMGT616A Assessment 2 V15

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BSBMGT616A Assessment 2 V15
STUDENT NAME: MARIANNA SOFIANIDOU

STUDENT ID NUMBER
COURSE: ADVANCED DIPLOMA OF MANAGMENT

201301004
UNIT OF COMPETENCY: WEEK 6
Assessment no:# 2
TITLE OF ASSESSMENT: BSBMGT616A Develop and implement strategic plans
DATE DUE: 1/6/2015 DATE SUBMITTED:2/6/2015

Environmental analysis
Submission details
This assessment task must be submitted online by the due date specified by your Trainer/Assessor and Assessment Plan for this unit of competency. Any variations to this arrangement must be approved in writing by your assessor.
Submit a file with the required evidence attached as per
Specifications below
Acknowledgement of original work, free from plagiarism as per Assessment Plan
Special needs (considerations if required see Access & Equity Policy)
Naming document files when submitting assessments (check Assessment Plan)
Identifying the Unit, Assessment Number, student name, student number, date and page number (preferably) in the Footer
Assessor’s additional and particular instruction/s.
Performance objective
In this assessment, you are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits.
Assessment description
Complete a value chain analysis, PEST and SWOT for your organisation, plus analyses of the potential competitors and allies supplied in the case study.
Procedure
For the provided case study, you are required to complete for your organisation:
1. PEST analysis (including a review of legislation impacting on MacVille).
2. SWOT analysis (including an evaluation of the value-chain).
You are also required to review competitors/allies to MacVille, as described in the case study, and:
Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.
Develop a separate summary statement for each potential ally for a co-operative venture that describes their alignment with MacVille’s vision,

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