BSBMGT617A Develop and implement a business plan
Business Plan
ProFound Marketing Consultancy
Sydney, Australia
November 3, 2013
Table of Contents
Sl#
Section
Page no.
1.0
Overview
3
1.1
Vision
3
1.2
Mission
3
1.3
Objectives
3
1.4
Values
3
2.0
Market Requirements & Customer Profile
4
3.0
Services
5
4.0
Pricing Strategy
5
5.0
Resource Requirements
6
5.1
Financial & Physical
6
5.2
Human
7
6.0
Legislative Requirements
7
7.0
Stakeholder Consultation
7
8.0
30 day Start-up Action Plan
8
9.0
Business Performance Monitoring Plan
8
9.1
Key Performance Indicators
8
9.2
Ratios
9
References
10
Appendices – A, B & C
13-14
1.0 Overview
ProFound Marketing Consultancy (PMC) is a startup partnership between Mr. AB Ace and Mr. PQ Perfect. It will provide business marketing consultancy to small & medium business in Australia, with special focus on New South Wales. The main services will include consultancy for Brand Development, Online Advertising, Social Media Marketing, Surveys & Research and creation of Advertising Material like Brochures. It has obtained $75,000 loan funding from TakeItAll bank, and the partners have contributed $20,000 each as capital.
1.1 Vision
To create an organization which values ethical marketing practices and helps small & medium business grow by achieving differentiation for their products and services in the marketplace.
1.2 Mission
To help small & medium businesses in Australia build competitive advantage through differentiation by developing and implementing modern & cost efficient marketing strategies.
1.3 Objectives
To understand client’s needs, and develop effective, cost-efficient and tailor-made marketing strategies & implementation plans.
To help the client implement the strategies, and to continuously evaluate its efficiency and effectiveness based on the feedback received.
To continuously train and update the skills of the personnel to enable them deliver the highest level of services at all times.
To reward and retain high quality professionals who
ProFound Marketing Consultancy
Sydney, Australia
November 3, 2013
Table of Contents
Sl#
Section
Page no.
1.0
Overview
3
1.1
Vision
3
1.2
Mission
3
1.3
Objectives
3
1.4
Values
3
2.0
Market Requirements & Customer Profile
4
3.0
Services
5
4.0
Pricing Strategy
5
5.0
Resource Requirements
6
5.1
Financial & Physical
6
5.2
Human
7
6.0
Legislative Requirements
7
7.0
Stakeholder Consultation
7
8.0
30 day Start-up Action Plan
8
9.0
Business Performance Monitoring Plan
8
9.1
Key Performance Indicators
8
9.2
Ratios
9
References
10
Appendices – A, B & C
13-14
1.0 Overview
ProFound Marketing Consultancy (PMC) is a startup partnership between Mr. AB Ace and Mr. PQ Perfect. It will provide business marketing consultancy to small & medium business in Australia, with special focus on New South Wales. The main services will include consultancy for Brand Development, Online Advertising, Social Media Marketing, Surveys & Research and creation of Advertising Material like Brochures. It has obtained $75,000 loan funding from TakeItAll bank, and the partners have contributed $20,000 each as capital.
1.1 Vision
To create an organization which values ethical marketing practices and helps small & medium business grow by achieving differentiation for their products and services in the marketplace.
1.2 Mission
To help small & medium businesses in Australia build competitive advantage through differentiation by developing and implementing modern & cost efficient marketing strategies.
1.3 Objectives
To understand client’s needs, and develop effective, cost-efficient and tailor-made marketing strategies & implementation plans.
To help the client implement the strategies, and to continuously evaluate its efficiency and effectiveness based on the feedback received.
To continuously train and update the skills of the personnel to enable them deliver the highest level of services at all times.
To reward and retain high quality professionals who
References: 2. Office Lease & Outgoings - 50 sqm of space @ $670 per sqm per annum plus $180 outgoings in 2014. 10% escalation for each subsequent year. Lease Rate has been taken from Colliers (2013), and outgoings from Relyea et al. (2011). 8. Straight line method has been used @ 30% based on ATO (2013b). 9