BSBMKG506 Assessment Requirements

Assessment Requirements for BSBMKG506
Plan market research

Release: 1

Assessment Requirements for BSBMKG506 Plan market research

Date this document was generated: 15 January 2016

Assessment Requirements for BSBMKG506 Plan market research
Modification History
Release

Comments

Release 1

This version first released with BSB Business Services Training
Package Version 1.0.

Performance Evidence
Evidence of the ability to:
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

identify and define market research requirements in an organisation develop a documented market research plan describing scope, objectives, time and budget for market research to be undertaken by an organisation.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once. Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:







outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations explain market research principles and practices including:

data processing methods and data analysis techniques

project design within given budgets and other resource constraints

design of samples

development and use of hypotheses

role of research in enterprise development

roles and uses of qualitative and quantitative research
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use of survey instruments explain project planning principles and practices including for:
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consultation and stakeholder involvement
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development of timelines, budgets and other implementation plans
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gaining approvals
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needs analyses

scoping practices list statistical methods and techniques.

Approved
© Commonwealth of Australia, 2016

Page 2 of 3
Innovation and Business Skills Australia

Assessment Requirements for BSBMKG506 Plan market research

Date this document was generated: 15 January 2016

Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical