Bsbwor501 Quiz 4

 Question 1
3 out of 3 points

_____ is the process of continually collecting information from the external marketing environment.
Answer

Selected Answer: Environmental scanning
Correct Answer: Environmental scanning

 Question 2
3 out of 3 points

Which of the following sets of terms describe approaches used by B2C marketers to segment their markets?
Answer

Selected Answer: demographic, psychographic, and behavioral factors.
Correct Answer: demographic, psychographic, and behavioral factors.

 Question 3
3 out of 3 points

In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to develop
Answer

Selected Answer: full partnership
relationships with their major customers.
Correct Answer: full partnership relationships with their major customers.

 Question 4
3 out of 3 points

When firms in B2C markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.
Answer

Selected Answer: psychographic
Correct Answer: psychographic

 Question 5
3 out of 3 points

_____ is the process of acquiring, maintaining, and growing profitable customer relationships by delivering unmatched value.
Answer

Selected Answer: Customer relationship management
Correct Answer: Customer relationship management

 Question 6
3 out of 3 points

Many firms develop a formal _____ to answer the question: Who is your target market and how do you plan to reach them?
Answer

Selected Answer: marketing plan
Correct Answer: marketing plan

 Question 7
3 out of 3 points

_____ demands that marketers actively contribute to the needs of the broader community.
Answer

Selected Answer: Social responsibility
Correct Answer: Social responsibility

 Question 8
3 out of 3 points

_____ involve(s) interaction with research subjects. The key advantage is that the marketer can secure information about what the people are thinking and feeling.
Answer

Selected Answer: Survey interviews
Correct Answer: Survey interviews

 Question 9
3 out of 3 points

Demographic segmentation divides the market by
Answer

Selected Answer: measurable characteristics.
Correct Answer: measurable characteristics.

 Question 10
3 out of 3 points

Which of the following are B2C marketing segmentations?
Answer

Selected Answer: psychographic
Correct Answer: psychographic