BSC of google

Balanced Scorecard

Prepared by:
Djana Filipovic
Xavier Le
Jamie McCartney
Kevin Pitts

GM 105
Professor Hatton
10/21/2011

1

Table of Contents
Introduction..................................................................................Error! Bookmark not defined.
Financial Perspective...................................................................Error! Bookmark not defined.
Revenue Growth.........................................................................Error! Bookmark not defined.
Profitability-Return on Equity....................................................Error! Bookmark not defined.
Operation Costs ........................................................................................................................... 5
Stock Prices…………………………………………………………………..………………...6
Customer Perspective ................................................................................................................... 7
Customers Satisfaction................................................................................................................ 8
Overall Company Feel ................................................................................................................ 9
Keeping Up With Technology .................................................................................................. 12
Going Global……………………………………………………………….………...……….12
Internal Business Perspective .................................................................................................... 13
Innovation.................................................................................................................................. 13
Best Search Engine.................................................................................................................... 14
Become Global.......................................................................................................................... 14
Recruiting Top

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