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BSG Year11 Year15

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BSG Year11 Year15
Year 11

主要是把Net profit提升至大約20%。
我們經營的4個地方:North America, Europe-Africa, Asia-Pacific, Latin America
以下為我們更改了的data和一些總結:
Internet Segment :我們有 4個factors作出調整,包括:Models Offered 減少至151和 S/Q Rating下降至4,從而減低成本,增加profit和提升了Market Share。結果是我們A Company於7隊之中,在Internet segment的market share是最大的。
Wholesale Segment:我們有4個factors作出調整,包括:Price增加$2至$50、S/Q Rating減少至4、Models Availability減少至151、Rebate Offer增加至$5、Delivery Time增加至4 week。 結果是我們A Company於7隊之中,在Wholesale segment的market share是最小的,可能我們有些決定做錯了,例如:Deliver Time,我們是7隊之中時間最長一隊,另外,Models Availability方面比其他隊伍弱。
Private-Label Segment:我們維持了Year 10的做法,沒有更改數字,仍然能夠保持到20%market share。

Year 12

我們主要策略為集中做好Internet Segment,我們用低價格策略,加上Free shipping和增加Celebrity Appeal,這樣成功令我們於market share增加至28.9%,成功拋離其他對手。
但於Wholesale Segment方面,我們在Retail Outlets, Retailer Support和Rebate Offer都較差,所以market share 由year 11 的14.5% drop to 13.1%。
Overall - Earnings Per Shares increase to $4.41 , Return on Equity increase to 21.1% , Stock Price increase to $68.78 , Credit Rating and Image Rating保持。

Year 13
由於我們於Year 12時,Internet Segment做得比較好,於4個地區的market share仍然維持高佔有率, 所以我們今年的策略是保持平衡為主,所以於Internet Segment和Wholesale Segment方面,各項數據的調整,大致維持不變或稍作些微變動。
今年我們最大唔同就是向銀行申請了Long-term bank loans,金額為2000K、10 years and 6.9%,主要是希望增加我們的產量。
另外,我們今年於Corporate Social Responsibility and Citizenship (CSR)方面,Energy Efficiency Initiatives 增加了$300 per distribution center and million pairs of plant capacity。 Workforce Diversity Program 轉為Yes。
Overall - Earnings Per Shares increase to $5.77 , Return on Equity increase to 22.20% , Stock Price increase to $98.64 , Credit Rating is A+ and Image Rating is 60。

Year 14

由於在今年我們的策略是希望提高 Earnings Per Shares , Return on Equity和Stock Price,所以有很多地方作出改變。 - 提高了Internet Segment的Retail Price,由70增加至80 -提高了Wholesale Segment的 Price,由55增加至65 -減少了Advertising的成本 -雖然market share少左,但整體利潤反而上升了 -另外,我們為了建廠增加產量,向銀行借了$100,000,000,5年期的貸款 -最後,我們為了達到提高Earnings Per Shares , Return on Equity和Stock

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