Bskyb Research
An Analysis on the BskyB new internet TV service
Communication Skills
Vlad Margeanu
K1122783
Business studies BA
Executive Summary
This report has the purpose to find out if BskyB’s internet TV service has chances to succeed in finding a place in the market among the competitors (Netflix, Youview, Lovefilm, etc.) or even better to cap the competition. The position in where BskyB is found up right now is promising because of the 13 mil. of householders that choosed not to subscribe for pay-TV, however, BskyB needs to find a way that will not make them lose their own pay-tv subscribers in favour of the new internet TV service.
Table of Contents Executive Summary…………………………………………..…..i 1. Introduction………………………………………………………....1
1.1 General view of internet TV………………………………………………….....1
1.2 Problem statement……………………………………………………………….….1 2. Review of relevant theories……………………………..……2 2.1 The beginning of internet TV………………………………………………….…2 2.2 BskyB enters the market………………………………………………………..2-3 2.3 New customers. An opportunity for Sky/ Risk taking decisions …3 3. Analysis………………………………………………………………..4 3.1 Competition and rankings…………………………………………………….…4 3.2 Competitors differences ……………………………………………….……….4 4. Conclusion………………………………………………………….5 5. Recommendations…………………………………………..…5 5.1 Quality and price……………………………………………………………..…….5 5.2 Bad variables……………………………………………………………………..…..5 6. References………………………………………………………….6 7. Appendix…………………………………………………………….7
i
1. Introduction
The purpose of this report argues the chances of success that BskyB has in the internet-TV market, by examining a range of recently published magazine articles, journal articles and internet sites on the topic of BskyB announcement to
Communication Skills
Vlad Margeanu
K1122783
Business studies BA
Executive Summary
This report has the purpose to find out if BskyB’s internet TV service has chances to succeed in finding a place in the market among the competitors (Netflix, Youview, Lovefilm, etc.) or even better to cap the competition. The position in where BskyB is found up right now is promising because of the 13 mil. of householders that choosed not to subscribe for pay-TV, however, BskyB needs to find a way that will not make them lose their own pay-tv subscribers in favour of the new internet TV service.
Table of Contents Executive Summary…………………………………………..…..i 1. Introduction………………………………………………………....1
1.1 General view of internet TV………………………………………………….....1
1.2 Problem statement……………………………………………………………….….1 2. Review of relevant theories……………………………..……2 2.1 The beginning of internet TV………………………………………………….…2 2.2 BskyB enters the market………………………………………………………..2-3 2.3 New customers. An opportunity for Sky/ Risk taking decisions …3 3. Analysis………………………………………………………………..4 3.1 Competition and rankings…………………………………………………….…4 3.2 Competitors differences ……………………………………………….……….4 4. Conclusion………………………………………………………….5 5. Recommendations…………………………………………..…5 5.1 Quality and price……………………………………………………………..…….5 5.2 Bad variables……………………………………………………………………..…..5 6. References………………………………………………………….6 7. Appendix…………………………………………………………….7
i
1. Introduction
The purpose of this report argues the chances of success that BskyB has in the internet-TV market, by examining a range of recently published magazine articles, journal articles and internet sites on the topic of BskyB announcement to
References: internet to its subscribers and the service is now known as Sky Go, which will remain as a bonus addition for existing customers.(Tara Conlan (2012)) 2.3 New customers (http://www.makeuseof.com/tag/netflix-lovefilm-battle-uk-movie-streaming-services/,2012) 4 Tara Evans (15th February 2012) http://www.thisismoney.co.uk/money/bills/article-2101636/Sky-Go-vs-Lovefilm-vs-Netflix-Which-best-I-upgrade-broadband.html accessed 05.05.2012 TopTenReviews http://internet-tv-sites-review.toptenreviews.com/index.html