VS
OB Project
Introduction
Indian telecommunication Industry is one of the fastest growing telecom market in the world.
The mobile sector has grown from around 10 million subscribers in 2002 to reach 930 million by early 2012 registering an average growth of above 90%.
The two major reasons that have fuelled this growth are low tariffs coupled with falling handset prices. The other reason that has tremendously helped the telecom Industry is the regulatory changes and reforms that have been pushed for last 10 years by successive Indian governments. According to Telecom Regulatory Authority of India (TRAI) the rate of market expansion would increase with further regulatory and structural reforms. Even though the fixed line market share has been dropping consistently.
Three telecom players dominate this market - Bharti Airtel with 19.5% market share, Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%.
HISTORY OF AIRTEL
Sunil Bharti Mittal founded the Bharti Group. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi, and subsequently extended the operations to Himachal Pradesh, Karnataka and Andhra Pradesh and other states. This expansion allowed it to offer voice services all across India. In 2009, Airtel