Btec Business Level 3 Unit D1 Example
Michael Awomolo
Unit 3 D1
Introduction to marketing
D1 Evaluation of the businesses marketing techniques and the effectiveness of the businesses activities.
Introduction
In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements.
Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.
Adidas uses brand awareness to promote there company and its products, like football boots. They are also the kit provider, to the German national football team; Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others. Adidas is very active at sponsoring top football clubs in Germany such as Bayern Munich, Schalke, Hamburg, Bayer Leverkusen, and VfL Wolfsburg and top football clubs worldwide such as R.S.C. Anderlecht, Rapid Vienna, Real Madrid C.F., AC Milan, Dynamo Kyiv, Chelsea, Lyon, AFC Ajax, Galatasaray, Benfica, Fenerbahçe, Panathinaikos, Bolton Wanderers and many others.
As they use brand awareness they will always be a well-known company because a lot of people watch football and football is an international sport so when big football clubs like Real Madrid and Chelsea wear there kits with Adidas sponsoring the clubs, all the clubs fans will always want to check who Adidas is as a company, and Adidas will make money from the football clubs as they will receive a lot of customers who like football and sports.
Adidas diversified into the accessory market after doing well in the sports apparel market, as they did this they produced, deodorants, perfumes, aftershaves, lotions, watches, eye-wear, and bags. Going into the accessory market meant that they could sell their products to a wider range of people,
Unit 3 D1
Introduction to marketing
D1 Evaluation of the businesses marketing techniques and the effectiveness of the businesses activities.
Introduction
In this report I am writing about the effectiveness of the marketing technique used by the business of my choice which is Adidas AG. Also I will be using my research to make judgements.
Adidas AG is a German sports clothing manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), and Rockport.
Adidas uses brand awareness to promote there company and its products, like football boots. They are also the kit provider, to the German national football team; Adidas also sponsors the Argentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, among others. Adidas is very active at sponsoring top football clubs in Germany such as Bayern Munich, Schalke, Hamburg, Bayer Leverkusen, and VfL Wolfsburg and top football clubs worldwide such as R.S.C. Anderlecht, Rapid Vienna, Real Madrid C.F., AC Milan, Dynamo Kyiv, Chelsea, Lyon, AFC Ajax, Galatasaray, Benfica, Fenerbahçe, Panathinaikos, Bolton Wanderers and many others.
As they use brand awareness they will always be a well-known company because a lot of people watch football and football is an international sport so when big football clubs like Real Madrid and Chelsea wear there kits with Adidas sponsoring the clubs, all the clubs fans will always want to check who Adidas is as a company, and Adidas will make money from the football clubs as they will receive a lot of customers who like football and sports.
Adidas diversified into the accessory market after doing well in the sports apparel market, as they did this they produced, deodorants, perfumes, aftershaves, lotions, watches, eye-wear, and bags. Going into the accessory market meant that they could sell their products to a wider range of people,
Bibliography: www.google.co.uk www.wikipedia.co.uk