Preview

Budget and Accoutablity for Golds Gym

Good Essays
Open Document
Open Document
305 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Budget and Accoutablity for Golds Gym
Budgets, control, and accountability

Everyone interested have access to proven Marketing & Advertising materials provided by Gold’s Gym. The convenient on-line system provides all advertising for a given year, a press kit, marketing contacts, logo guidelines, interior/exterior branding standards, stationery, print and direct mail campaigns, outdoor and broadcast advertising, internal marketing, “Gym Tools”, website and email instructions, pre-opening/Grand Opening/Anniversary decals and announcements, a stock photo library and marketing partners. On this system and within their Marketing Department, you will find all the materials and suggestions you need to successfully build membership base and market your gym.
Gold’s Gym has a dedicated staff to assisting with media expertise to insure you can make the most out of your local advertising efforts. By balancing your budget with an accurate cost of local media in your market, their Franchise Marketing Department is committed to maximizing your advertising effectiveness and helping to build your memberships and sales
Gold’s Gym advertising is a critical component in promoting any business, and an area that that Gold's Gym has excelled at for over 40 years. Their track record of effective, award-winning advertising campaigns has established Gold's Gym as the most recognized name in the fitness industry worldwide. With a full array of capabilities to suit any campaign, they’ve designed strategically sound, branded materials for television, radio, print, direct mail, and special promotions. Franchisees can customize these advertising materials to a specific offer of their choosing while still delivering the consistent branded message that our materials provide.
Their marketing materials consistently reach a wide target audience with an engaging, recognizable and memorable approach. They are proud of our advertising and encourage any franchise owners to take advantage of this important aspect in gaining a

You May Also Find These Documents Helpful

  • Powerful Essays

    Often varying in message and purpose, commercials and advertisements have proven to be successful forms and methods of mass communication. The goals of advertisements is to appeal to their target audience in an effort to encourage or persuade that demographic to purchase their products and become their customer. Some companies may even have more than one commercial in an effort to reach and persuade those that are outside of their usual demographic to begin purchasing their products. Not only taking into account the obvious message, it is important to also analyze and look into the subcomponents, such as imagery and dialogue, that makes conveying their message successful.…

    • 1419 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    The company’s advertising strategy has changed concurrent to consumers’ use of modern technologies to capture consumers’ attention and arouse their interest to finalize purchase. Traditional method included advertisements through local newspapers, magazines, transit ads, billboards, radio advertisements and…

    • 466 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Fitbit Case Study

    • 1567 Words
    • 7 Pages

    Our marketing and advertising efforts target a wide range of consumers and leverage traditional advertising methods (including television, cinema, and print magazines), sponsorships and public relations, digital marketing, channel marketing, and endorsements by professional athletes and celebrities.1…

    • 1567 Words
    • 7 Pages
    Good Essays
  • Better Essays

    Beachbody, LLC utilizes infomercials and formerly successful customers to drive their marketing strategy. According to the Infomercial Monitoring Service, one of Beachbody’s products (P90X) has been in the top 25 infomercials for the past four years (Rovell). Formerly successful customers are also “walking billboards” who market their success with Beachbody products to their friends and family. Fit clubs, email lists, blogs (by the CEO and by customers), and personalized newsletters that target customer interests are also among Beachbody’s marketing strategies.…

    • 1158 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Acc 561 Week 5 Byp17-7

    • 257 Words
    • 2 Pages

    BYP19-7 Many of you will someday own your own business. One rapidly growing opportunity is no-frills workout centers. Such centers attract customers who want to take advantage of state-of-the-art fitness equipment but do not need the other amenities of full-service health clubs. One way to own your own fitness business is to buy a franchise. Snap…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    We would hope that the marketing/PR campaign would include flyers, videos, and other collateral materials that would purvey our message clearly, concisely, and in an esthetically pleasing…

    • 619 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Social media marketing is a big ‘hit’ with the younger generations more-so than television. Young adults are almost constantly using their cell phones to gaze at their social media sites and get the latest information and styles. This is where an advertisement regarding the bone and joint strengthener comes in. This targeted age group like things that grab their attention, anything from a silly quote to an intriguing remark. Attention grabbers can have an informational comment, something along the lines of ‘Assists your health while at the gym.’ This can catch an athlete’s attention and once they see it, it will spread like wildfire.…

    • 898 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    To provide you with the highest quality marketing materials that will help make your business stand out among the competition. Whether you are in need of ads, brochures, a catchy company jingle, fun tag line or complete marketing package, one of our expert account managers will help you get what you need. We will work diligently to finish within your time frame and within your budget.…

    • 1330 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln, Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices, online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the Fitness Depot have the chance to relax, get in shape and have fun without being subjected to the hard-core, look at me attitude that exists at competitors’ gyms. It is my intent to take this business and marketing strategy to reach two…

    • 4932 Words
    • 20 Pages
    Better Essays
  • Powerful Essays

    Martin Menard and Mirella Craciun currently work as personal trainers out of Body Worx, a personal training facility in London, Ontario. Menard and Craciun are interested in leaving Body Worx and opening their own facility – Elite Personal Training (Elite). Both trainers are certified by the Canadian Association of Fitness Professionals which will allow them to charge a higher price, as some competing trainers do not have this qualification. They estimate between them, they can bring 20-26 of their loyal clients with them to the new facility, but understand the need to attract new clients.…

    • 2053 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Plan on Gyms

    • 5980 Words
    • 24 Pages

    Jim Active has recently won the lotto and is wishing to begin his own business. Jim plans to begin a gym in Canberra, ACT. Jim aims to promote healthier living by providing access to weight machines, exercise equipment and professional advice. Jim Active (head personal trainer/owner) has 5 years experience in person training to offer those who would like it. This is to assist consumers in achieving their goals…

    • 5980 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    The company that I am making this marketing plan for is called “Cheers to your Health, Innovations for the Body and Soul”. “Cheers To Your Health” was founded in 1990 in North Carolina. Our founder Tim Ilderton was suffering with depression and struggling with his weight. He was unable to get himself motivated to go to the local gym because of his depression and unable to get out of his funk in large part due to all the weight he had gained since his divorce. Tim was able to finally seek treatment for his depression and through counseling and medication was finally able to motivate himself to get to the gym and change his eating habits. Tim looked back at journey and felt that he could help others that might be in a similar situation as he had been in by streamlining the process and making it more affordable. Tim was forced to go to several different counselors and psychiatrist before he found one that was able to help him. This cost him considerable time and money. He then had to go through several medications before one worked properly, this also cost him a lot of time and money. His next step was to find a gym he liked and a trainer that could not only help him develop an exercise routine, but a new diet as well. Tim found that most gyms had long commitment contacts that he did not want to sign without even knowing if they had someone on staff that could help him or if he would even like coming to this place in a month. He again had to try several different places before finding a fit that he could live with. This again cost him considerable time and money. Tim felt at times throughout the process that he might give up because it was too hard, but thankfully he did not. After he was able to recover from the depression and shed the extra weight he was overcome by a need to help…

    • 1645 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Advertising Agencies

    • 452 Words
    • 2 Pages

    For a business to capture audiences and potential customers, it needs to effectively advertise its products and services. If done the right way, advertising can optimize exposure while reducing the company’s marketing expenses. A business may offer excellent goods and services. However, the management may be unsure on how to market their offerings effectively. Even if they have their own marketing team, they will most likely be biased when it comes to their marketing beliefs. An advertising agency is commissioned to find and implement methods to effectively market a client’s products or service. These services can range from simple graphic design to full-fledged multi-media marketing campaigns. It focuses on its client’s aims and sees to it that the goals will be achieved without delays.…

    • 452 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    It is important to note that all our branches are unique to each other and this is greatly attributed to the diverse nature of clients that they target. The newer branches in California is expected to be the most challenging to run being that it predominantly focuses on serving celebrities, as well as influential clientele.The primary goal of the company still remains to be an influencer of the current advertisement platform, focusing on an integrated approach in order to maximize on the potential of every campaign. Customer satisfaction is a crucial goal being that it is an important avenue for referrals, as well as client retaining. We are proud to announce that most of our clients have been happy with the results they attained after choosing us to be their advertisement team of choice. I would like to take this opportunity to announce the introduction of a new position in the board of director’s docket. We advertised for the position of a director in charge of operation and hence we expect to have a new member added to the team by the end of the month. The new member is expected to work closely with the direct in charge of human resource, as well as…

    • 833 Words
    • 4 Pages
    Good Essays
  • Good Essays

    The company really knows how to strike a perfect chord with the customers in terms of creating the best advertisement. This means to show a particular product to the customers in the best possible way to help the customers understand it and make it seem more…

    • 1800 Words
    • 8 Pages
    Good Essays