Budget Hotel
The Advantages and Disadvantages of 7 Days Inn
As a typical budget hotel, Seven Days Group Holdings Limited established in 2005 and now, more than 1000 Seven Days Inn have scattered all around the China (Zhang, 2012). I registered to be a member of 7 Days Inn two years age, and have already lodged in three branch stores in different cities during my travels.
Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The main service is providing guest rooms with limited amenities for general tourists and business travelers（Song, 2009). In the last few years, budget hotel has demonstrated its huge market potential, especially within the key consumer groups, like backpackers and university students. Being one of the top ten budget hotels in China, 7 Days Inn has its obvious advantages, such as various reservation systems, convenient hotel locations and enthusiastic services.
The primary reason for customers choosing Seven Days Inn is that it provides a complete hotel reservations system. Hotel reservation system, commonly known as a central reservation system (CRS) is a computerized system that stores and distributes information of a hotel, resort, or other lodging facilities (Zhang, 2012). A complete reservation system is important because it is assistance for hotel staffs to manage all of their online marketing and sales, where they can upload their rates and availabilities to be seen by all customers. And for the customers, they can finish their reservations through multiple channels, like internet, telephone and e-mail. Thanks to the 7 Days Inn’s complete reservation system, I could still book a room in time with my mobile phone after I suddenly changed my travel plan in Zhuhai.
The second advantage of 7 Days Inn is the convenient location. During my traveling, I found it easy to get to the locations of the branch stores I had booked, because they were either near bus stations or the
As a typical budget hotel, Seven Days Group Holdings Limited established in 2005 and now, more than 1000 Seven Days Inn have scattered all around the China (Zhang, 2012). I registered to be a member of 7 Days Inn two years age, and have already lodged in three branch stores in different cities during my travels.
Budget hotels are considered as 1 star hotel because they provide lodging at cheaper price varies from 30$-40$ per room per night. The main service is providing guest rooms with limited amenities for general tourists and business travelers（Song, 2009). In the last few years, budget hotel has demonstrated its huge market potential, especially within the key consumer groups, like backpackers and university students. Being one of the top ten budget hotels in China, 7 Days Inn has its obvious advantages, such as various reservation systems, convenient hotel locations and enthusiastic services.
The primary reason for customers choosing Seven Days Inn is that it provides a complete hotel reservations system. Hotel reservation system, commonly known as a central reservation system (CRS) is a computerized system that stores and distributes information of a hotel, resort, or other lodging facilities (Zhang, 2012). A complete reservation system is important because it is assistance for hotel staffs to manage all of their online marketing and sales, where they can upload their rates and availabilities to be seen by all customers. And for the customers, they can finish their reservations through multiple channels, like internet, telephone and e-mail. Thanks to the 7 Days Inn’s complete reservation system, I could still book a room in time with my mobile phone after I suddenly changed my travel plan in Zhuhai.
The second advantage of 7 Days Inn is the convenient location. During my traveling, I found it easy to get to the locations of the branch stores I had booked, because they were either near bus stations or the
References: Boltan, R.N. (1991). A Longitudinal Analysis of the Impact of Service Changes on Customer Attitude. Journal of Marketing, 20(1), 1-25. Retrieved June 16, 2012, from http://www.jstor.org/stable/25061184?&Search. Li, D. (2012). Analysis on Financing Development of Economic Hotel in Capital Market. Journal of Tourism College of Zhejiang, 9(3), 13-20. Retrieved June 16, 2012, from http://dlib4.edu.cnki.net/kns50/detail/=CJFDTEMP=LYXY20080212 Liu, M.Q. (2008). Status of Development of Economization-Oriented Hotels in Wuhan City. Journal of Hubel Vocational College of Ecological Engineering, 10(1), 36-42. Retrieved June 16, 2012, from http://dlib4.edu.cnki.net/kns50/detail Song, F.L. (2009). An Empirical Analysis on Factor Influencing Repurchase Intention of Economic Hotel. Journal of Tourism College of Zhejiang, 5(1), 13-20. Retrieved June 16, 2012, from http://dlib4.edu.cnki.net/kns50/detail.aspx. Zhang, H.Z. (2012). The Existed Problem of Budget Hotels. Modern Business, 20(2), 25-29. Retrieved June 16, 2012, from http://dlib4.edu.cnki.net/kns50/detail