Budget Problem Public Bank
1.0 Analysis of the Business
1.1 Core Business Activity
Public Bank Berhad’s core business is to provide wide range of banking and financial services that includes commercial banking, retail wealth management, Islamic banking, investment banking, stock broking and card businesses. Public Bank is a market leader in consumer banking and retail commercial lending to SMEs (Small to Medium Enterprise) in Malaysia, complemented by corporate banking services as well. (Public Bank)
Source: Annual Report 2007 c p29
1.2 Stakeholder Analysis
1.2.1 Shareholders
As a profit-oriented organization, the Bank is committed to enhance shareholder value through consistent financial performance, efficient capital management in order to generate profits and fair return on their investment.
1.2.2 Customers
The banking industry in Malaysia is a matured market. The range of services offered are generally similar in nature. The Bank serves their best to the clients, their major source of income in terms of offering lower financing, preferred rates and investment services due to the highly competitive industry. In addition to that, the customer service, reputation, financial performance of the Bank, location of the outlet and other quantitative and qualitative criteria serve to distinguish the banks in the eyes of the customer.
1.2.3 Employees
Good staff morale is pursued through proper staff training, provision of opportunities for career advancement, incentive awards and various perks and benefits that allows the retain of best talent for the Bank.
1.2.4 Government
The government plays a role as decision maker and implements policies and projects. Apart from that, the Bank is the major player of the economy, the going concern of the bank is crucial for the government to be alert of.
1.2.5 Public
The Bank is a socially responsible corporate citizen in a tangible way. This is important as Public Bank’s client base is extremely wide that all levels of people are their
1.1 Core Business Activity
Public Bank Berhad’s core business is to provide wide range of banking and financial services that includes commercial banking, retail wealth management, Islamic banking, investment banking, stock broking and card businesses. Public Bank is a market leader in consumer banking and retail commercial lending to SMEs (Small to Medium Enterprise) in Malaysia, complemented by corporate banking services as well. (Public Bank)
Source: Annual Report 2007 c p29
1.2 Stakeholder Analysis
1.2.1 Shareholders
As a profit-oriented organization, the Bank is committed to enhance shareholder value through consistent financial performance, efficient capital management in order to generate profits and fair return on their investment.
1.2.2 Customers
The banking industry in Malaysia is a matured market. The range of services offered are generally similar in nature. The Bank serves their best to the clients, their major source of income in terms of offering lower financing, preferred rates and investment services due to the highly competitive industry. In addition to that, the customer service, reputation, financial performance of the Bank, location of the outlet and other quantitative and qualitative criteria serve to distinguish the banks in the eyes of the customer.
1.2.3 Employees
Good staff morale is pursued through proper staff training, provision of opportunities for career advancement, incentive awards and various perks and benefits that allows the retain of best talent for the Bank.
1.2.4 Government
The government plays a role as decision maker and implements policies and projects. Apart from that, the Bank is the major player of the economy, the going concern of the bank is crucial for the government to be alert of.
1.2.5 Public
The Bank is a socially responsible corporate citizen in a tangible way. This is important as Public Bank’s client base is extremely wide that all levels of people are their
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