Budweiser Ad Donating

1962 Budweiser Ad
In society, everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or flyers. The main purpose of advertisements are to get people to purchase their product. It is important to not only make the advertisements clear that they are trying to sell, but also to actually make the advertisements mean something to us. Print advertisements are a very effective way to reach the masses, because advertisements in print, color, text, and photography attract attention and enhance visual presentation of the product. The 1962 two Budweiser advertisements displayed a group of men drinking Budweiser and enjoying their time, but the advertisements also showed a racist paradigm between White and African-American men.
The 1960s was a long decade of racism and conflict between white and black people. Propaganda played a fairly large part of people's opinion. There was a whole range of media used to spread this propaganda, from prejudice commercials and segregation to inspiring speech ( I have a Dream, Letter from Birmingham Jail). People such as Martin Luther King tried to draw people to him by giving inspiring speeches, but many people or groups opposed him. Black people were made to be looked as bad people and whenever black people would be seen people's first impression would be what he or she would doing here.
The white people version of the ad were on "Look" and "Life" magazines. "Look" and "Life" were magazines of general interests that ran weekly in the 1900s. It was a magazine directed to white readers.
The black people version of the ad were on "Ebony" and "Jet" magazines. "Ebony" and "Jet" were magazines that ran weekly since it was founded in the 1940s and 1950s. It is a magazine directed to black readers.
In the white version, the ad displays a group of friends, possibly after work, drinking Budweiser, discussing, and enjoying their time. The background consists of golden colored wallpaper, a nice fridge, and a red table sheet which makes it look a little more high-class.
In contrast, in the black version, the men, the neighbors drinking Budweiser, a bit stiff looking, arguably enjoying their time, possibly in the afternoon. The background consists of white and patterned wallpapers, an inferior fridge, and a striped table sheet. It is clearly biasing and displaying difference in social class.
Although, it seems that it is only trying to relate to the different races, but the quotes are also different. In the black version it says, "The neighbors... out in the kitchen swapping ideas with good friends. This is fun... and this calls for Budweiser." The white version says, "out in the kitchen... what's more fun than shooting the breeze with your friends? If the Budweiser holds out, maybe you'll solve all the world's problems." These quotes show difference in superiority, the black version indicates "swapping ideas", as in the white version it indicates "solving the world's problem." Which clearly indicates the superiority, even if it was not intended.
The advertisements relate to each races in their own ways. It was only one ad that was altered to fit each races. In the way they differed the ad made it racist and biased even though, if they did not intend to do it. If you do not take the racism in account, the ad was excellent. It displayed friends drinking Budweiser and enjoying their time together. The quotes were great and the last quote on both versions of the ad, said "Where there's life... there's Bud."