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Build a bear

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Build a bear
A STRATEGIC PROPOSAL FOR

BY
GLOBAL INNOVATIVE PARTNERS

Table of Content
i. Introduction …………………………………………………………………………………...1

ii. Macro-Environmental Analysis ……………………………………….………………………2

iii. Porter’s five force model ……………………………………………………...………………4

iv. Key Success Factors ……………………………………………….…………………………6

v. S.W.O.T Analysis ………………………………………………………………………………

vi. Resource Analysis ...……………………………………………………………………………
Physical Resources
Human Resources
Intangibles
Financial Resources

vii. Strategic change and Strategy for the Future ……………………………………………….…
Key Issues & Problems
Generic Strategy

viii. Functional Implementation.....…………………………………………………………………
Operation
Procurement
Technology
Human Resources
Finance
Marketing

ix. Vision, Mission, Values ………………………………………………………………………..

x. Conclusion ….…………………………………………………………………………………..

xi. Financial Projection …………………………………………………………………………….
Income Statement
Balance Sheet

xii. Appendix
INTRODUCTION
Our proposal will increase Build-A-Bear’s revenue by x% and increase the Earnings per Share to $1.17 from a negative $3.02. SmartBear is a stuffed toy with a ME403C kid’s tablet attached to the animal’s belly. The SmartBear is synced to the bearville.com and the bearville app. Any changes you make to the bear can be applied to the customer’s bear online. In this proposal, we will address macro-environmental analysis in order to check for major changes that might happen in near future. We will also analyze the industry that Build-A-Bear competes in using the Porter’s 5 Forces model. This model will help you understand the key success factors that we figured using this model. We all know that the resources need to match the environment of the industry. So, we also have done an internal resource analysis of the company. The internal analysis is used to help the company improve in areas in which its competitors are thriving and strengthening its strengths over its competitors even more.


Cited: http://www.childstats.gov/americaschildren/pop_fig.asp http://www.edudemic.com/50-free-android-apps-being-used-in-education-right-now/ http://yangzhou-amour.en.ywsp.com/sell/ http://www.squaretrade.com/cell-phone-comparison-study-nov-10 http://www.maxever.en.alibaba.com/
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