Build-a-Bear Case Study
SUMMARY OF ANALYTICAL MODELS
1. SWOT Analysis (B-)
Organizational Strengths General- Strong and attainable growth strategy Marketing- Loyalty program to retain customers
Seasonal menu items Finance- Lease buildings
Lack of long term debt Operations- Make their own dough and distribute to stores Information- Franchising system & site selection and proprietary software
Research and Development & Product Innovation Mgmnt/HR- extensive front and back of house training to employees
Organizational Weaknesses General- Electronic and technology toys Marketing- Children like electronic toys more Finance- Revenue and income decreasing Operations- High labor cost Information- Gave products to competitors & would not develop new products Mgmnt/HR- Focus on customer, care less about cost
Organizational Opportunities General- Developing electronic toys Economic- 2010 retail sales of toys generated 21.87 billion
Online and internet sales grew 22% from 2009
Plush toys were sale 1.73 billion Technological- Develop electronic toys, Social - Changing products for competitors
Advertisement for new products Legal/Political- Low government effects
Organizational Threats General- Compete electronic toys market and decreasing labor cost Economic- Sales declined from 2004 to 2008
More declined of 2009 – 2010
The new store was placed on hold. Technological- Developing electronic toys Social : Customers need to be helpful to teaching young children. Legal/Political- Regulations on franchises
2. Hall’s Competitiveness Model
Compared to their competitors Build-a-Bear
3. Ansoff’s Product/ Market Grid
Build-a-Bear Workshop has been around since 1996. The company exploded on the market and was going strong until 2004. From 2004-2008 Build-a-Bear Workshop’s
1. SWOT Analysis (B-)
Organizational Strengths General- Strong and attainable growth strategy Marketing- Loyalty program to retain customers
Seasonal menu items Finance- Lease buildings
Lack of long term debt Operations- Make their own dough and distribute to stores Information- Franchising system & site selection and proprietary software
Research and Development & Product Innovation Mgmnt/HR- extensive front and back of house training to employees
Organizational Weaknesses General- Electronic and technology toys Marketing- Children like electronic toys more Finance- Revenue and income decreasing Operations- High labor cost Information- Gave products to competitors & would not develop new products Mgmnt/HR- Focus on customer, care less about cost
Organizational Opportunities General- Developing electronic toys Economic- 2010 retail sales of toys generated 21.87 billion
Online and internet sales grew 22% from 2009
Plush toys were sale 1.73 billion Technological- Develop electronic toys, Social - Changing products for competitors
Advertisement for new products Legal/Political- Low government effects
Organizational Threats General- Compete electronic toys market and decreasing labor cost Economic- Sales declined from 2004 to 2008
More declined of 2009 – 2010
The new store was placed on hold. Technological- Developing electronic toys Social : Customers need to be helpful to teaching young children. Legal/Political- Regulations on franchises
2. Hall’s Competitiveness Model
Compared to their competitors Build-a-Bear
3. Ansoff’s Product/ Market Grid
Build-a-Bear Workshop has been around since 1996. The company exploded on the market and was going strong until 2004. From 2004-2008 Build-a-Bear Workshop’s